In 2006 the responsibility of Southwest Airlines' social media efforts fell into my lap. I knew nothing about social media at the time - I didn't read blogs, Twitter didn't even exist, and I playfully mocked a couple of ex-boyfriends who were on MySpace. But, with my new assignment, I had no choice but to make it part of my life. So I did the only reasonable thing. I locked myself in my office every night with a bottle of wine and tried to figure it out. And, like my first Phish concert, I discovered an amazing world that I hadn't previously known existed.
to read more of the amazing Paula Berg, visit: http://www.huffingtonpost.com/paula-berg/4-tips-for-measuring-soci_b_493882.html
