Two important events took place in aviation today – both of which conjored mixed feelings in me.
1. The British High Court declared illegal the potential X-mas strike by British Airways‘ Unite union. The good news is that this promises hassle-free travel for almost a million BA travelers over the holiday period. The downside is that the union is keen on re-grouping to go on strike early next year.
2. It was the last day at work for Paula Berg, the force behind the successful new media brand strategy of Southwest Airlines for the past decade. She’s leaving to move back with the true love of her life – the mountains. So again, a bitter-sweet news. (Watch Paula’s video interview on SWA’s media strategy here)
to read more, visit: http://simpliflying.com/2009/68-love-marks-from-southwest-airlines-paula-berg-that-can-help-british-airways-prevent-a-future-strike-by-unite/