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Southwest Airlines Community

A Hole in One for Charity




This past October, the 32nd LUV Classic Golf Tournament and Party hit the greens to donate more than $500,000 to deserving charities around the country. This beloved annual event invites golfers to participate in a unique tournament and tee up to support great causes. With more than 1,200 people attending this year, the LUV Classic helped give back to communities in three important ways.


  • The LUV Classic donated to four charities that focus on improving the well-being of children across the country: Shriners Hospital for Children, MD Anderson Children’s Cancer Center, Folds of Honor, and the Ronald McDonald House Charities. Whether these charities are providing medical care, scholarship opportunities, or a home away from home, these charities all have a common goal the LUV Classic donations will support—to make a positive difference in the lives of children. Fun Fact: Both MD Anderson and Shriners Hospital for Children are also founding Southwest Airlines Medical Transportation Grant Program recipients, which celebrated its 10th anniversary this year.
  • In addition to supporting deserving children’s charities, this year the LUV Classic donated to the Southwest Airlines Employees Catastrophic Assistance Charity for the first time ever. This charity focuses on helping Southwest Employees suffering severe financial hardship from a catastrophic event in their lives. The donation from the LUV Classic will help Southwest Employees as they look to rebuild their lives.
  • Golfers in this year’s LUV Classic each received a golf club cover designed by the nonprofit organization, Dallas Designing Dreams. These unique gifts were created from upcycled Southwest Airlines airplane seat leather and retired uniform sweaters.

Over the past 32 years of the LUV Classic, Southwest has donated more than $17 million to deserving charities. In that same amount of time, our Employees volunteered almost 50,000 hours for the event, rallying together for causes we’re all passionate about. And of course, over the past 32 years we’ve had countless hours of fun!

Thank you all of our Employees who made this year’s LUV Classic another success and for helping us to continue our commitment to making a positive difference in the communities we serve. Be sure to mark your calendars now for the 33rd Annual LUV Classic on October 5, 2018! It is sure to be another Hole In One!