If someone were to ask you to give one word to describe Southwest's SVP Culture & Communications, Ginger Hardage, some of the responses you’d receive might be, “dedicated,” “hard working,” “Fun-LUVing,” etc. These are certainly true, and as I know many of you can attest, the list of her admirable traits is far greater.
We’re not the only ones who love her—PRWeek selected Ginger to be inducted into the PRWeek Hall of Fame. Ginger and her fellow honorees were chosen based on their achievements in the following areas: outstanding contribution to the development of the communications industry and the establishment of the PR profession; significant impact on the PR field beyond their organization; recruiting and mentoring a generation of communications professionals; contributing thought leadership that shaped the profession or redefined the field; and leadership of the organizations that unify and drive the profession's development.
What a well-deserved honor. During her 25-year tenure at Southwest, Ginger was a tireless ambassador of the world-famous Southwest Culture, leading to honors like 22 consecutive years on FORTUNE’s World’s Most Admired List. However, none of these Company recognitions could be possible unless championed by someone with such equal credibility. For four consecutive years, Ginger, a Texas Tech graduate, was named as PRWeek Top 50 Power list as well as the 50 Most Powerful Women in Public Relations from the same publication. Closer to home, Ginger also was honored as one of Texas’ Most Powerful and Influential Women in 2010; “Legendary Communicator” by Southern Methodist University in 2007, and the Texas Public Relations Association named her its PR Practitioner of the Year in 2000. Not only that, Ginger knew how important internal Customer recognition is to a workplace and she helped promote our Culture Committee, Employee recognition and engagement
It is safe to say Southwest wouldn’t be where we were today without such dedication and leadership from Ginger. Behind the role, the awards, and the superb understanding of communications, you have a genuine woman whose humility, grace and poise is seen in her actions. Each time you talk to Ginger, it’s just you and her. She epitomizes what any Southwest Employee should be by either saying “hello” to everyone she meets or by a simple wave or sincere smile that radiates to anyone’s core. She’s advanced the very traits that set Southwest apart.
As Ginger looks ahead to her next adventure, I know each Southwest Employee will carry on the foundation to which she contributed.