Skip to main content

Southwest Airlines Community

An Update on the All-New Rapid Rewards

Frequent Flyer B
It’s hard to believe, but it’s been close to four months since we launched the All-New Rapid Rewards program! On this episode of Red Belly Radio I interview our Director of Rapid Rewards, Jonathan Clarkson, to get an update on how the new program is performing three months after the launch. As you all know, revamping our frequent flyer program and rolling it out was no small task. In fact, it represents the largest new product launch in our history, and it was a massive undertaking across the entire Company.