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Announcing the Rapid Rewards Points Center

Explorer C
Points Center Logo
One-stop shops sure are convenient. And who doesn’t like convenient? Certainly our Customers love the convenience Southwest offers by not charging fees for bags or ticket changes.* Rapid Rewards Members love the convenience of our loyalty program with unlimited reward seats, no blackout dates, and points that don’t expire. **   And now, giving even more convenient benefits to our Members, Southwest Airlines is excited to announce the addition of the new Rapid Rewards Points Center!

Through the Rapid Rewards Points Center, Members can continue to purchase the Rapid Rewards Points they need for a flight, but now they can also purchase points to give as gifts or transfer points from their Rapid Rewards account to another -- all from one location! Plus, Rapid Rewards Visa Cardmembers earn two (2) points for every dollar spent in the Rapid Rewards Points Center.

Members can also enjoy the convenience of purchasing points while in the process of booking a flight, either online or when booking with a reservations agent, meaning Customers can redeem a Reward at the exact moment they need it.

Southwest Airlines is also proud to introduce Rapid Rewards Partnership Points, our new business-to-business platform that allows merchants of all sizes to purchase points in blocks and use them to engage their customers or reward their deserving employees.  

Both platforms are the result of a new partnership with a company called Points®. To celebrate the launch of our new partnership, Members will receive a 25% bonus for Rapid Rewards Points purchased for themselves or as a gift through July 16, 2013!***

To learn more about our new one-stop shop for Rapid Rewards Points, please visit the Rapid Rewards Points Center at

*First and second checked bags. Baggage weight and size limits apply. Fare differences may apply.
** Applies to point transactions.  Points don’t expire as long as Member has flight or Partner earning activity every 24 months. All Rapid Rewards rules and regulations apply.
*** Offer available for purchases made between June 4, 00:00:01 CT and July 16, 2013, 23:59:59 CT. The maximum number of Buy and Gift bonus points that can be received by one Member per transaction is 15,000 bonus points. A daily maximum of 60,000 points per day can be purchased or gifted by a Member with no annual maximum. For Gift transactions, bonus points are for the gift recipient and not the purchaser of the Gift transaction. Transfer transactions are not eligible for bonus. Prices are in U.S. Dollars and include all applicable taxes. Purchased points are non-refundable. All Rapid Rewards rules and regulations apply.