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Another Ace in the Hole: Southwest Airlines® 2018 LUV Classic Golf Tournament & Party Results


The following blog post was co-written by Lori Skinner and Max Littman.


This October, Southwest Airlines celebrated one of its longest-standing traditions with the help of our Employees and Sponsors from all over the country! On October 5, The LUV Classic Golf Tournament & Party demonstrated our commitment to loving People by raising money for children’s charities. For more than 33 years, the LUV Classic has supported over 129 charities and invested more than $17 million into life-changing programs and services for children and their families.


This year, more than $500,000 was donated to our 2018 recipients: UCSF Benioff Children’s Hospital, a recipient of our Medical Transportation Grant Program; Make-A-Wish Foundation®; Ronald McDonald House Charities; Ronald McDonald House of Hawaii; and the Ronald McDonald House of Cincinnati.


Candace Asam-Lopez, the Director of Development for the Ronald McDonald House of Hawaii shared, “This donation will be used to support the renovation and expansion of our children’s indoor/outdoor play area and the creation of a family-centered recreation room. We can’t wait to see the newly expanded and renovated rooms, and especially can’t wait for the children and their families to make full use of them.” 




New to this year’s LUV Classic was the 33 FORE 33, a way to honor the Classic’s 33rd anniversary and put our Heart in action a little bit more. We held a drawing allowing one of our platinum level sponsors to choose a children’s charity of their choice to receive a $33,000 donation on behalf of the LUV Classic.


This year’s winner, Coca-Cola®, chose the Children’s Miracle Network as its organization to receive the donation. We are so excited this year’s event was another hole in one, and it couldn’t have been done without the support of our amazing 260 volunteers, 480 golfers, and 1,400 Party guests. Over the past 33 years, we’ve donated more than 17 million dollars to children’s charities and are excited to continue adding to that sum.


With the season of giving underway, we hope the LUV Classic’s giving spirit inspires you! We are so grateful to be able to help our nonprofit partners year after year, and support children and their families facing serious illnesses. We hope the LUV Classic can inspire you to also give during this season and support their great work!


Be sure to mark your calendars FORE next year's event on October 11, 2019. You won't want to miss out on this beloved tradition where we support children's charities, one shot at a time!