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Are you ready to meet Sr. Destino?

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The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online. The ads reinforce Southwest’s strength in offering dependable and affordable, worry-free travel.

To learn more, visit: http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=27205