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Brand Champion of the Day: Paula Berg, Southwest Airlines

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Those of you who know me understand that I am nuts about Southwest Airlines. Every chance I get I sing their praises. Tomorrow I will be flying Southwest Airlines to San Antonio where I will be co-presenting the La Salle University case study on educational branding later in the week. Of course I will use that opportunity to mention Southwest Airlines as a best practice in brand building, and its relevance to a college or university brand. No organization gets social networking more than Southwest Airlines, and no one does a better job of championing their brand through social media than Paula Berg, Manager of Emerging Media at Southwest Airlines. Recently I connected with Paula through twitter and asked if she would be a guest blogger and share with us what it means to be a brand champion for Southwest Airlines.

to read more, visit: http://www.brandchampionsblog.com/my_weblog/2009/07/brand-champion-of-the-day-paula-berg-manager-of-...