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Southwest Airlines Community

CONTEST ALERT: 2nd Annual ROCK Your Community!


At Southwest, we are all about making a difference in our communities, and it always comes from the heart. One of the ways we’re committed to helping others is through Concert for Kids, a nonprofit organization that hosts musical events and distributes proceeds to children’s charities in the Denver area. 

On Saturday, May 25, Concert for Kids will host its sixth annual Denver Day of Rock. Southwest Airlines is proud to be a stage sponsor of the event that will bring together more than 25 bands for a free day of rock in downtown Denver! Headlining this year’s event is Vintage Trouble, who we’ll soon see rockin’ out on a Southwest flight with the Travelin’ Taylor Tour

So, want to get in on the fun? In the spirit of rockin’ out, we want to know how you make a difference! Share a photo with us on Instagram of how you rock your community by volunteering at your local 501c3 nonprofit organization for the chance to win two VIP passes to Denver Day of Rock, a two-night stay at The Oxford Hotel, and of course, we’ll fly you to Denver for free! As an additional way to say thanks, we’ll donate two green passes to the nonprofit you volunteer with.

Make sure to include what you do to make a difference, mention @Southwestair and use the hashtag #SWARocksDEN.  See below for official rules on the contest, and we look forward to seeing your rockin’ photos on Instagram!

Want to know who else is playing at this year’s Denver Day of Rock? Check out the Line-up here:

"Rock Your Community" Contest Rules & Regulations


  1. 1.   How to Enter the Contest

    a. Southwest Airlines “Rock Your Community” (“Contest”) will begin on or around 10 a.m. CT on Thursday, May 16, 2013 and will end on or around 11:30 p.m. CT on Saturday, May 18, 2013 (“Contest Period”).   

    b. To participate in the Contest, you may enter via the following method:

    Submit an Instagram® photo of you volunteering at your favorite nonprofit 501(c)3 organization to the Southwest Airlines Instagram® via the handle @SouthwestAir using the hashtag “#SouthwestRocksDEN”.  In the Instagram tag, be sure to list the organization name and tell us what you do to make a difference at your favorite charity. Entrants may also share all Rock Your Community Instagram photos on Twitter® and Facebook®, but will not be judged from those channels.  All entries submitted will not be acknowledged or returned. By entering, Entrant grants all Sponsor an irrevocable, perpetual, royalty-free, freely transferable license to use the photo for all purposes, in any and all media, whether now known or hereafter devised. Photos must not be copied.  Entries may not violate any third party rights nor use any third-party intellectual property such as logos or background signs.  Entrants acknowledge and agree that their entry does not violate any rights of privacy or publicity and that they have the written permission of those appearing in their photo to submit their image.  Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, sexual orientation.  Use of any device to automate entry is prohibited.  Proof of submission of an entry shall not be deemed proof of receipt by Southwest.  Southwest Airlines computer is the official time keeping device for the contest.  Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches.  By entering this Contest, you agree to abide by these Official Rules and acknowledge that this Contest is in no way sponsored, endorsed, or administered by or associated with Instagram, Twitter or Facebook. 

    c. One entry per person is permitted. Any person found using multiple Instagram, Facebook, and/or Twitter accounts to enter will be found to be ineligible.
  2. 2.   Eligibility Restrictions

    a. The contest is open to all legal residents of the 48 contiguous United States and the District of Columbia who are 21 years of age or older and the age of majority in their place of residence and have a valid e-mail address and an Instagram account as of May 16, 2013.   Void in Puerto Rico and where prohibited or restricted by law.  The contest is offered only in the United States.  Employees of Southwest Airlines, AirTran Airways, and the members of their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible to enter or win.  The contest is subject to all applicable federal, state, and local laws and regulations.

    b. Only one winner per household is permitted in any Contest administered by Southwest Airlines.

    c. Entrants are required to provide truthful information and Southwest will reject and delete any entry that it discovers to be false or fraudulent.  Southwest Airlines will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act.
  3. Prizes

    a. One (1) First Place Prize: Winner will receive a trip for two (2) (winner and guest, age 21 or older) to Denver from the nearest continental U.S. airport to the winner’s home served by Southwest for a two-night stay at the Oxford Hotel.  Trip includes round trip airfare on Southwest Airlines, 2 VIP tickets to Denver Day of Rock, and a 2-night standard double occupancy hotel accommodations (one room). Winner will also have the option of traveling on the Travelin’ Taylor Tour flight on Friday, May 24 from Los Angeles to Denver where Vintage Trouble, the headliner band at Denver Day of Rock, will be performing an inflight concert. Certain travel restrictions may apply.  Travel arrangements must be made through Sponsor’s agent for dates on or around Denver Day of Rock, Saturday, May 25, 2013.  Round trip airfare for two on Southwest Airlines is subject to Southwest Airlines terms and conditions; certain restrictions may apply. Airline tickets will not be refundable or redeemable for cash or credit at any time, nor will tickets be replaced if lost or stolen. Tickets may not be sold to a third party. Tickets valid on Southwest-operated, published, scheduled. If the winner does not live in a city served by Southwest Airlines, he/she is responsible for transportation to the nearest airport served by Southwest Airlines.   Approximate prize value is $1,500.00.

 Government issued ID required to travel. All other expenses, not specifically mentioned herein are the sole responsibility of the First Prize Winner.  No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsor. Prize subject to availability and the Sponsor reserves the right, at their sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable.  If any winner cannot travel on dates specified by Sponsor, winner may be disqualified and an alternate winner selected.  All other costs not specifically stated herein, including, but not limited to, taxes, meals, tips and ground transportation, are the responsibility of the winner.  Taxes are solely the responsibility of the winner.  Winner and travel companion must travel on the same itinerary and are responsible for obtaining all required travel documents.  In addition, travel companion of Winner must be 21 years of age or older.  Winner may be required to present a valid credit card upon hotel check in to cover any incidental expenses incurred during their stay.  If a selected event is unable to take place as scheduled, for reasons such as cancellation, preemption, postponement or unavailability, or for any reason beyond the control of the Sponsor, the Sponsor’s and contest entities’ sole responsibility to a Winner will be to award the remaining available portion of the prize and no substitution will be provided for unawarded portion of prize. Tickets are subject to terms and conditions as specified by issuer.  Sponsor and Contest Entities reserve the right to remove or to deny entry to winner and/or guest if he/she engages in a disruptive manner, or with intent to annoy, abuse, threaten or harass any other person during their trip.

b.   The winner’s selected nonprofit will receive a pair of NRMR tickets. Tickets go directly to that nonprofit. Community Relations Team will handle NRMR ticket distribution directly to the nonprofit.


  1. Selection of Winner
    Decisions of judges with respect to the Contest are final. 

a.    The winner of the ROCK your Community Contest will be selected by a Southwest Airlines panel of judges from the Communication & Strategic Outreach department.
The judges will be judging on the following qualities:
• Creativity and Originality: 20%
• Community Impact: 25%
• Southwest Appeal: 35% entry should reflect our Culture and Commitment to the Community.
• Rules: 20% Read and complied with the official rules.

b.   Odds of winning depend on how well your entry reflects the judging criteria, as well as the total number of eligible entries received

c.    Winner need not be present to win

d.    Potential winner notification will be made by Southwest Airlines via Instagram. The potential winner will be asked to contact Southwest with a given e-mail address provided via comment on the entrant’s Instagram entry. Once potential winner and Southwest make e-mail contact, Southwest will provide a photo for the potential winner to upload to the Instagram account the user uploaded the photo with in order to validate their account. Once the validation occurs, potential winners must execute and return any required affidavit of eligibility and/or liability/publicity release in which they agree to hold Southwest Airlines, Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Contest.  Affidavits will be mailed or emailed based on the potential winner’s preference beginning May 21, 2013.  Affidavits must be executed and returned within seven (7) days or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize.  Upon timely completion of required affidavits and release, winners should expect to receive their prizes in the mail by May 31, 2013.

  1. 5.      Conditions

    a. Payments of all federal, state and local taxes are solely the responsibility of the winners.  Winners may be required to sign an IRS Form W-9 or the equivalent.

    b. By participating in the contest, the winners agree to have their name, voice, or likeness used in any advertising or broadcasting material relating to this contest without additional financial or other compensation unless prohibited by law, and, where legal, to sign a publicity release confirming such consent prior to acceptance of the prize.

    c. Southwest Airlines is not responsible for lost, stolen, mangled, miss-delivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties that may prevent an individual from entering or claiming a prize.

    d. Southwest Airlines in their sole discretion, reserves the right to disqualify any person tampering with the entry process, the operation of Southwest Airlines website, or otherwise in violation of the rules.  They further reserve the right to cancel, terminate or modify the Contest if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.

    e. Sponsor reserves the right to make changes in the rules of the Contest, including the substitution of a prize of greater or equivalent value, which will become effective upon announcement. 

    f. Failure to comply with the Contest rules may result in a contestant’s disqualification solely at the discretion of the Sponsor.

    g. The Sponsor is not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize.

    h. Copies of the written Contest rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611.  For a winners list, send a self-addressed return envelope, after May 18, 2013.  All requests must be received by June 15, 2013. 
    1. 6.      Sponsor

      Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611