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Southwest Airlines Community


Saturday, May 26, is Denver’s fourth annual Denver Day of Rock presented by Concerts for Kids, a nonprofit organization that puts on musical events and distributes the proceeds to children’s charities in the Denver area. Southwest Airlines is proud to be a stage sponsor at this great event that will bring more than 20 bands to 16th Street for a free day of rock in downtown Denver!

We want to bring YOU in for the fun! So in the spirit of rockin’ out, we’re asking our Customers to show us how they “Rock in the Community”.   At Southwest Airlines, we LUV to Give Back by volunteering in the communities we serve.  Show us how you make a difference in your community by sending a photo of you volunteering at your favorite nonprofit 501(c)3 organization.  In the Tweet you send to the @SouthwestAir Twitter account, use the hashtag #DenverDayofRock, and be sure to list the organization name, include your best photo, and use your remaining 140 characters to tell us what you do to make a difference at your favorite charity!  

If your volunteerism rocks enough for us, you can win two VIP passes to Denver Day of Rock, a two-night stay at The Oxford Hotel, and of course, we’ll fly you to Denver for free!

The fabulous Oxford Hotel is also throwing in complimentary valet parking, and a choice of a 50-minute massage or 50-minute facial at The Oxford Club Spa & Salon for each guest.

Again, submit your entry to the @SouthwestAir Twitter account using the #DenverDayofRock hash tag. Southwest Airlines will have a panel of highly-qualified judges who know all there is to know about making a difference in the community.  They know they’re stuff. So warm up that camera and show us how you ROCK Your Community!



1.   How to Enter the Contest

a.    Southwest Airlines “ROCK Your Community Contest” will begin at 10 a.m. CT on May. 8, 2012 and will end at 11:30 p.m. CT on May 22, 2012.

b.    Southwest Airlines is not responsible for lost, stolen, mangled, mis-delivered, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties.   

c.    To participate in the ROCK Your Community Contest, you may enter via the following method:
Submit a Tweet with a photograph of you volunteering at your favorite nonprofit 501(c)3 organization.  to the Southwest Airlines @Southwestair Twitter account using the hashtag “#DenverDayofRock”  In the Tweet be sure to list the organization name and use your remaining 140 characters to tell us what you do to make a difference at your favorite charity. All entries submitted will not be acknowledged or returned.  By entering, you grant Sponsor an irrevocable, perpetual, royalty-free, freely transferable license to use the contents of the tweet and photograph for all purposes, in any and all media, whether now known or hereafter devised. Tweets must not be plagiarized.  Entries may not violate any third party rights nor use any third-party intellectual property such as logos or background signs.  Entrants acknowledge and agree that their entry does not violate any rights of privacy or publicity and that they have written permission to use the photograph from those appearing in it.  Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, sexual orientation.  Use of any device to automate entry is prohibited.  Proof of submission of an entry shall not be deemed proof of receipt by Southwest.  Southwest Airlines computer is the official time keeping device for the contest.  Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches.

d. One internet entry per Twitter account is permitted. Any person found using multiple Twitter accounts to enter will be found to be ineligible.

2.   Eligibility Restrictions

a.    The contest is open to all persons who are legal residents of the 48 contiguous United States and the District of Columbia who are 21 years of age or older as of May 1, 2012. Employees, of Southwest Airlines Co., Airtran Airways, Inc., and the members of their immediate families (spouse, parents, children, and siblings, and their spouses) and individuals living in the same households are ineligible to enter or win.

b.    Entrants are required to provide truthful information and Southwest will reject and delete any entry that it discovers to be false or fraudulent.  Southwest Airlines will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act.

3.   Prize:

a.   One (1) First Place Prize: Winner will receive a trip for two (2) (winner and guest, age 21 or older) to Denver from the nearest airport to the winner’s home served by Southwest for a two-night stay at the Oxford Hotel.  Trip includes round trip airfare on Southwest Airlines, 2 VIP tickets to Denver Day of Rock, 2-night standard double occupancy hotel accommodations (one room), complimentary valet parking, and a choice of a 50 minute massage or 50 minute facial at The Oxford Club Spa & Salon for each guest  (Approximate Retail Value ("ARV"): $1,500)  Certain travel restrictions may apply.  Travel arrangements must be made through Sponsor’s agent.  Round trip airfare for two on Southwest Airlines is subject to Southwest Airlines terms and conditions; certain restrictions may apply. Airline tickets will not be refundable or redeemable for cash or credit at any time, nor will tickets be replaced if lost or stolen. Tickets may not be sold to a third party. Tickets valid on Southwest-operated, published, scheduled service only from the airport nearest the winner's residence served by Southwest Airlines. If the winner does not live in a city served by Southwest Airlines, he/she is responsible for transportation to the nearest airport served by Southwest Airlines.  

Government issued ID required to travel. All other expenses, not specifically mentioned herein are the sole responsibility of the First Prize Winner. No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsor. Prize subject to availability and the Sponsor reserves the right, at their sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable.  If any winner cannot travel on dates specified by Sponsor, winner may be disqualified and an alternate winner selected.  All other costs not specifically stated herein, including, but not limited to, taxes, meals, tips and ground transportation, are the responsibility of the winner.  Taxes are solely the responsibility of the winner.  Winner and travel companion must travel on the same itinerary and are responsible for obtaining all required travel documents.  In addition, travel companion of Winner must be 21 years of age or older.  Winner may be required to present a valid credit card upon hotel check in to cover any incidental expenses incurred during their stay.  If a selected event is unable to take place as scheduled, for reasons such as cancellation, preemption, postponement or unavailability, or for any reason beyond the control of the Sponsor, the Sponsor’s and contest entities’ sole responsibility to a Winner will be to award the remaining available portion of the prize and no substitution will be provided for unawarded portion of prize. Tickets are subject to terms and conditions as specified by issuer.  Sponsor and Contest Entities reserve the right to remove or to deny entry to winner and/or guest if he/she engages in a disruptive manner, or with intent to annoy, abuse, threaten or harass any other person during their trip.

b.    In the event that a prize or prize certificate is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss.  Sponsor is not responsible for the safe arrival of a prize or prize certificate.

4.   Selection of Winner
Decisions of judges with respect to the Contest are final.

a.    The winner of the ROCK your Community Contest will be selected by a Southwest Airlines panel of judges from the Communication & Strategic Outreach department.
The judges will be judging on the following qualities:
• Creativity and Originality: 20%
• Community Impact: 25%
• Southwest Appeal: 35% entry should reflect our Culture and Commitment to the Community.
• Rules: 20% Read and complied with the official rules.

b.   Odds of winning depend on how well your entry reflects the judging criteria, as well as the total number of eligible entries received

c.    Winner need not be present to win

d.    To Claim Prize: Potential winner only will be notified by Southwest Airlines via direct message from the Southwest Airlines @Southwestair Twitter account.  Potential winner will have 24 hours to respond to the e-mail to claim the prize.  Unclaimed or undeliverable prize will be forfeited and awarded to an alternate winner.  Entrants who are not chosen as a winner will not be notified.  Prizes are not transferable or redeemable for cash.   Acceptance of prize constitutes permission (except where prohibited) to use winner's name, organization’s name, hometown and likeness for purposes of advertising, promotion and publicity in any media without additional compensation.  Potential winner and their travel companion will be required to complete and sign an Affidavit of Eligibility and Liability Release and, where legal, a Publicity Release, which must be returned within 24 hours after prize notification or prize will be forfeited and awarded to an alternate winner. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize.

5.   Conditions

a.    Payments of all federal, state and local taxes are solely the responsibility of the winner.  Winner may be required to sign an IRS Form W-9 or the equivalent.   

b.    Southwest Airlines, in is sole discretion, reserves the right to disqualify any person tampering with the entry process, the operation of Southwest Airlines website or is otherwise in violation of the rules.  It further reserves the right to cancel, terminate or modify the contest if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.

c.    Sponsor reserves the right to make changes in the rules of the Contest, including the substitution of a prize or equivalent value, which will become effective upon announcement.  If due to circumstances beyond the control of Sponsor, any competition or prize-related event is delayed, rescheduled, postponed or cancelled, Sponsor reserves the right, but not the obligation, to cancel or modify the contest and shall not be required to award a substitute prize.

d.    The Sponsor is not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize.

e.    Winner's List: To request a Winner's Name List, send a self addressed return envelope, after May 30, 2012, to Southwest Airlines Communication & Strategic Outreach.  All requests must be received by July 30, 2012.  

6.     Sponsor: Southwest Airlines Co., P.O. Box 36611, Dallas, TX.  75235-1611
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