As you know, at Southwest we never turn down a chance to party. This year, we’re thrilled to sing “Happy Birthday to Click ‘n Save”, as our weekly special offers e-mail program has turned ten!
Always the maverick, in 1998 Southwest Airlines revolutionized industry standards once again by offering Customers the opportunity to receive e-mail notifications of sales and special promotions available on our web site, which at the time was named the Southwest Home Gate. Customers could opt-in by clicking a small mail icon on the Home Gate, and a confirmation e-mail would be delivered to the e-mail address provided. Later that same year the name Click ‘n Save was born, and to this day remains the call-sign for our weekly e-mail distribution.
In 2000, we began partnering with rental car companies to offer even more deals to complete our Customers’ overall travel experience. Hertz, Alamo, and Budget were the first to hop onboard, with hotels and other partners joining soon thereafter. As more and more partners joined our cause Click ‘n Save grew to what it is today, an information source for the latest and greatest travel deals on the web.
Today, millions of subscribers are benefitting from Click ‘n Save. In addition fantastic deals on air travel, rental cars, and hotels, our weekly offers now include special rates on vacation packages, cruises, and theme park tickets as well. As a subscriber, you’ll also notice that the weekly e-mail is themed around a Featured Destination. Each week, a different Southwest city or partner is highlighted and special rates are offered on airfare, rental cars, hotels, and local area attractions.
Unlike other airlines’ e-mail subscription programs, Customers are not required to become members of our frequent flyer program in order to receive the deals. Anyone can subscribe, and with benefits this great, why would you not?
While many of you have been clicking and saving with us for years now, we know there may be a few Click ‘n Save rookies out there. If you’re new to Click ‘n Save, you couldn’t have picked a better time to join. Help us commemorate ten years of travel deals by signing up for Click ‘n Save today. New members enrolling now through January 31, 2009 will be entered into a drawing to win a vacation for ten as part of our Click ‘n Celebrate sweepstakes.
Existing Click ‘n Save members, we can’t blow out the candles without you! In recognition of your loyalty, you are also eligible to participate in our Click ‘n Celebrate sweepstakes. The chance to win a dream trip for you and nine of your closest friends…..now that’s quite a thank you note!
In true Southwest fashion, we’re thankful for the past and excited about the future. As you can see, after ten great years of monumental deals, with Click ‘n Save the party’s just begun!
