True or False: What a company stands for — such as its mission and purpose, corporate values, treatment of employees, community involvement, sustainability practices, etc. — is as important as what it sells.
As part of our research at The Purpose Institute (which is part of the advertising firm GSD&M Idea City) we asked a representative sample of 1,000 Americans that question last November. What percentage do you think responded in the affirmative? The answer gives a good indication of just how valid the basic assertion is that “how we do what we do is more important now than ever.”
We had hoped that the number of people that found this statement “true” would be high, but we were surprised to discover that 88 percent of the respondents agreed that it was true — and this was consistent across varying levels of household income, education levels and ethnicities.
To read more, visit: http://www.howsmatter.com/stand-for-something/
