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Contest Alert: Are YOU Ready to Rock Denver?

Adventurer C

Saturday, May 28, is Denver’s third annual Denver Day of Rock presented by Concerts for Kids, a nonprofit organization that puts on musical events and distributes the proceeds to children’s charities in the Denver area. Great concept, huh? We thought so too. That’s why Southwest Airlines is proud to be a stage sponsor of this great event that will bring more than 20 bands to five stages along 16th Street for a free day of rock in downtown Denver!

We want to bring YOU in for the fun! So in the spirit of rockin’ out, go to and check out the DANCE, DANCE, DANCE video. The video features a how-to of the Cupid Shuffle for the larger-than-life flash mob that’s happening at May 28, 2011 at 6:00 p.m. Upload a video of yourself breakin’ it down and Cupid Shuffling your heart out. If your dance moves and rock attire are awesome enough, you can win two VIP passes to Denver Day of Rock, a two-night stay at the 2 nights at The Oxford Hotel, and of course, we’ll fly you to Denver for free!

The fabulous Oxford Hotel is also throwing in complimentary valet parking, a choice of a 50 minute massage or 50 minute facial at The Oxford Club Spa & Salon for each guest, and two signature martinis at the iconic Cruise Room at The Oxford Hotel.

To enter, upload your video to YouTube and share the link on Twitter using the #DenverDayofRock hashtag.  Southwest Airlines will have a panel of highly-qualified judges who watch EVERY season of Dancing with the Stars and So You Think You Can Dance. They know they’re stuff.  So warm up those feet and charge up the camera and show us what ya got!



1.   How to Enter the Contest

a.    Southwest Airlines “Denver Day of Rock“ (“Contest”) will begin on or around 9 a.m. CT on May. 25, 2011 and will end on or around 9am on May 26, 2011.

b.    Southwest Airlines is not responsible for lost, stolen, mangled, mis-delivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties.

c.    To participate in the Contest, you may enter via the following method:
Upload a video to YouTube and share the link on Twitter, using the hashtag “#DenverDayofRock”   All entries submitted become the sole property of Southwest Airlines and will not be acknowledged or returned.  .  By submitting an entry, you affirm and represent that you have permission from all parties appearing in the video to submit it as a contest entry, and that you hereby grant, transfer and assign to Sponsor all rights, title and interests in and to the video so that Sponsor has the right to use, not use, display, edit, and create derivative works from the entry in any and all media, worldwide, without limitation or further obligation to you or any other party. Video entries containing profanity, nudity, violence or other content deemed inconsistent with the Southwest Airlines brand, as determined in Sponsor's sole discretion, will be disqualified.  Use of any device to automate entry is prohibited.  Proof of submission of an entry shall not be deemed proof of receipt by Southwest.  Southwest Airlines computer is the official time keeping device for the contest.  Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches.
d.    One internet entry per YouTube account is permitted.

2.   Eligibility Restrictions

a.    The contest is open to all persons who are legal residents of the 48 contiguous United States and 21 years of age or older. Employees, and directors of Southwest Airlines . Airtran Airways, and the members of their immediate families (spouse, parents, children, and siblings, and their spouses) and individuals living in the same households are ineligible to participate or win.

b.    Only one winner per household is permitted in any Contest administered by Southwest.

c.    Entrants are required to provide truthful information and Southwest will reject and delete any entry that it discovers to be false or fraudulent.  Southwest Airlines will disqualify any entry from individuals who do not meet the eligibility requirements, and Southwest Airlines will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act.

3.   Prizes:

a.   One (1) First Place Prize: Winner will receive a trip for two (2) (winner and guest, age 21 or older) to Denver  from the nearest airport to the winner’s home served by Southwest for a two-night stay at the Oxford Hotel.  Trip includes round trip airfare on Southwest Airlines, 2 VIP tickets to Denver Day of Rock, 2-night standard double occupancy hotel accommodations (one room, room rate and taxes only), complimentary valet parking, and a choice of a 50 minute massage or 50 minute facial at The Oxford Club Spa & Salon for each guest.  (Approximate Retail Value ("ARV"): $1,500) but will vary depending on travel origination and fares in effect at the time of departure.  Certain travel restrictions may apply.  Travel arrangements must be made through Sponsor’s agent.  No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsor. Prize subject to availability and the Sponsor reserves the right, at their sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable.  If any winner cannot travel on dates specified by Sponsor, winner may be disqualified and an alternate winner selected.  All other costs not specifically stated herein, including, but not limited to, taxes, meals, tips and ground transportation, are the responsibility of the winner.  Taxes are solely the responsibility of the winner.  Winner and travel companion must travel on the same itinerary and are responsible for obtaining all required travel documents.  In addition, travel companion of Winner must be 21 years of age or older.  Winner may be required to present a valid credit card upon hotel check in to cover any incidental expenses incurred during their stay.  Winner and travel companion are responsible for obtaining travel insurance (and all other forms of insurance) where applicable, at their option, and hereby acknowledge that the Sponsor has not and will not obtain or provide travel insurance or any other form of insurance.  Winner and travel companion must sign a Publicity, Liability Waiver and Travel Release form prior to traveling. If a selected event is unable to take place as scheduled, for reasons such as cancellation, preemption, postponement or unavailability, or for any reason beyond the control of the Sponsor, the Sponsor’s and contest entities’ sole responsibility to a Winner will be to award the remaining available portion of the prize and no substitution will be provided for unawarded portion of prize. Tickets are subject to terms and conditions as specified by issuer.  Sponsor and Contest Entities reserve the right to remove or to deny entry to winner and/or guest if he/she engages in a disruptive manner, or with intent to annoy, abuse, threaten or harass any other person during their trip.

b.    In the event that a prize or prize certificate is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss.  Sponsor is not responsible for the safe arrival of a prize or prize certificate.

4.   Selection of Winners
Decisions of judges with respect to the Contest are final.  This is a contest of skill.

a.    The winner of the Denver Day of Rock Contest will be selected by a Southwest Airlines panel of judges from the Communications department.
The judges will be judging on the following qualities:
• Creativity and Originality: 20%
• Entertaining: 25%
• Southwest Appeal: 35% entry should reflect our Culture and Fun-LUVing Attitude.
• Rules: 20% Read and complied with the official rules.

b.    Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the contest.

c.    Winner need not listen or be present to win

d.    Winners must execute and return any required affidavit of eligibility and/or liability/publicity release within one (1) day of notification attempt or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize.

5.   Conditions

a.    Payments of all federal, state and local taxes are solely the responsibility of the winners.  Winners may be required to sign an IRS Form W-9 or the equivalent.

b.    By participating in the contest, the winner agrees to have their name, voice, or likeness used in any advertising or broadcasting material relating to this contest without additional financial or other compensation, and, where legal, to sign a publicity release confirming such consent prior to acceptance of the prize.

c.    Prior to awarding any prize or prize certificate, Southwest Airlines in its sole discretion may require contest winner (and their travel companions, if any) to sign a liability release, agreeing to hold Southwest Airlines, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives of each harmless against any and all claims or liability arising directly or indirectly from the prize or participation in the Contest.

d.    Southwest Airlines, in is sole discretion, reserves the right to disqualify any person tampering with the entry process, the operation of Southwest Airlines website or is otherwise in violation of the rules.  It further reserves the right to cancel, terminate or modify the contest if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.

e.    Sponsor reserves the right to make changes in the rules of the Contest, including the substitution of a prize or equivalent value, which will become effective upon announcement.  If due to circumstances beyond the control of Sponsor, any competition or prize-related event is delayed, rescheduled, postponed or cancelled, Sponsor reserves the right, but not the obligation, to cancel or modify the contest and shall not be required to award a substitute prize.

f.     Failure to comply with the Contest rules may result in a contestant’s disqualification solely at the discretion of the Sponsor.

g.    The Sponsor is not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize.

h.    Copies of the written Contest rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines Emerging Media 2702 Love Field Dr. Dallas, TX 75235.

i. Sponsor : Southwest Airlines Co., 2702 Love Field Drive, HDQ 1PR, Dallas, TX 75235