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Dallas Morning News: Southwest Airlines may profit from its rivals' fees

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12:56 PM CDT on Sunday, October 5, 2008
By TERRY MAXON / The Dallas Morning News

Southwest Airlines is counting on some angry customers in the coming months – passengers flying on other U.S. airlines.

The Dallas-based carrier is making a big deal about its no-fees policy so that customers remember the message the first time they get socked with fees on other airlines.

Southwest executive Dave Ridley says a lot of people, for example, may get a nasty surprise on their Thanksgiving trips when they find they'll have to pay $230 in baggage fees to get on another carrier's flight.

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