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Destination Memphis: Creating the Soundtrack of America. Made in Tennessee.


Indie Rock band, The Black Cadillacs, recently traveled to Memphis to find inspiration for the last song on their new, self-titled EP.  What happened from there was an experience only a state rooted in music and an airline reaching new heights could offer.  The Tennessee Department of Tourist Development and Southwest Airlines teamed up to give passengers from Dallas to Memphis on Flight 3664 the ultimate travel and music experience with a live performance at 35,000 feet. For this up-and-coming band based out of Knoxville, Tennessee, the opportunity has increased awareness of their music. "The response has been tremendous already,” said Will Horton, lead vocals in the band.  "People seem to be really excited about the #LiveAt35 series and we just hope it continues to spread the word about our band and our great state!”  Not only did Memphis help them finish their album, but for two of the band members, Matthew and Philip, it’s home. “For the entire band, this city will always be a special place,” says Horton,  From the warmth and hospitality of the people, to the culture, music, and food, we always have a great time in Memphis.” Southwest is adding to that culture with new nonstop service from Dallas to Memphis starting just last month and our ongoing #LiveAt35 series marrying music and travel.  Both the state of Tennessee and Southwest have the common goal of providing great experiences to anyone who steps into Tennessee or onto our planes.  And this flight was evidence of that, reflects the band “the passengers had a great reaction to our music and were very welcoming.” It was an all-around entertaining flight, filled with phones in the air and bobbing heads back and forth to catch a glimpse of the performance.  Many passengers onboard were turned into instant fans, even showing up for a continuation of the party on ground later that night at B.B. King’s downtown on Beale Street. For the band, "The best moment was seeing passengers from the flight at B.B. King's that night. That made the whole experience seem really special.” We can’t wait to follow along with the Black Cadillacs as their band continues to take flight.
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