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Eat Your (Peanut Butter) Livery

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Aviator C
Here's a quick post for the weekend. Be sure and read our newest posts below. On May 30, Southwest kicked off our 35th Anniversary celebration in a big way with a new special aircraft. In conjunction with America's Second Harvest, we unveiled the Spread the LUV aircraft spreadthelove0851.jpgto publicize our drive to gather jars of peanut butter for food banks all across our system. Peanut butter is a lot tastier than liver, so this is a livery that I find "very edible." Our President, Colleen Barrett explained to the crowd of Employees and the media why peanut butter is so important: "Peanut butter, with its high protein content, has long been one of the staples most needed by food banks. It only makes sense that the airline that made the peanut famous would be the one that Spreads the LUV with peanut butter." We are encouraging our Customers and Employees to visit southwest.com (the donation link is below the picture of our Original Employees) to make donations that will purchase 35,000 jars of peanut butter between now and the end of June. The jars will be distributed to food banks across our system, and Southwest will match the donations up to $35,000. At the ceremony, volunteers from Southwest and the North Texas Food Bank unloaded cases of peanut butter from the aircraft and loaded them into the Food Bank's truck, spreadthelove1051.jpgand I was fortunate to be one of those volunteers. One of the great things about working for Southwest is the ability to participate in these events that give back to the community, and we hope that all of you will join in this important effort.
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