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Enter for a Chance to Attend Luck Reunion!


Southwest Airlines is excited to announce its return as the Official Airline of Luck Reunion, hosted by Luck Presents. Luck Reunion, an exclusive boutique music festival held at Willie Nelson’s Luck, Texas ranch, is dedicated to creating and celebrating the evolution of American roots music. This year’s event will take place on Thursday, March 17, and Southwest and Luck Presents are offering a few lucky winners a chance to attend the exclusive event.


10 Years of Luck Sweepstakes*

Fans have daily opportunities to win two general admission tickets for a winner and one guest to attend the March 17 event (15 daily prizes will be selected). One lucky grand prize winner will get round trip air travel on Southwest Airlines for the winner and one guest (subject to Air Travel Restrictions), as well as two tickets to Potluck and Luck Reunion, and a $250 Visa® gift card that can be used for car service. Visit through March 3, 2022, at 11:59 p.m. CT to enter. 


*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of 50 United States and the District of Columbia (excluding Alaska, Florida, New York, Puerto Rico, and Rhode Island) age 21 or older at time of entry. Void where prohibited. All fields must be completed. Approximate retail value of all prizes: $6,350. For complete details and Official Rules, visit By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor's Privacy Policy at Sponsor: In Luck Banquet, LLC, 1107 S. 8th Street, Austin, Texas 78704. Enter by March 3, 2022, at 11:59 p.m. CT.



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Cultivating Musical Opportunities for Artists

The continued Southwest Airlines® and Luck partnership marks both brands' commitment to the music community and elevating Artists On The Rise.


Southwest uses its music platform,, to support up-and-coming artists through its Artist On The Rise program. In partnership with Luck, Southwest created the “Southwest: On The Rise to Luck” program to highlight music video content and give one rising artist the chance to open at Luck Reunion. In 2020, three artists competed to showcase their unique sound, and fans had the opportunity to vote for their favorite artist to perform on the main stage at Luck Reunion. 


After two years without live music due to the pandemic, we are excited about 2020’s “Southwest: Artist On The Rise” winner and fearless rock and roll musician, Ida Mae, to be featured on the main stage of this year’s Luck Reunion. Attendees can also catch former Artist On The Rise Lily Meola at Luck Reunion.


Southwest is the airline with Heart, committed to connecting people to what is important in their lives, including music. We are thrilled to continue our partnership with Luck Reunion, supporting our Artist On The Rise Program, and building a community that cultivates rich experiences through music by giving artists the opportunity to bring their passions to life.”   


“Although we’ve faced the challenges of two years without live music, Team Luck knows how to rally,” said Luck Presents festival organizers. “We can’t wait to celebrate 10 years of Luck and to see our ‘Luck Family’ return to the stage.”


Impact of Music

As a special feature to Luck Reunion, Southwest’s Repurpose with Purpose community partner, Rethreaded, will give each attendee a special item made out of Southwest’s upcycled leather seat coverings, handmade by survivors of human trafficking. Attendees may also purchase additional Rethreaded items.


"Rethreaded is thrilled to be part of the Luck Reunion festival,” said Kristin Keen, Founder and CEO of Rethreaded. “Southwest has been an amazing partner, and we can't wait to share the impact Southwest's upcycle program has had on the lives of survivors of human trafficking. It is an honor to be at the event and be able to share with attendees the impact Southwest is making."


Sites & Sounds—Inspiring Music & Destinations 

Tune in to Season Two of Sites & Sounds, presented by Southwest and Luck Presents, on and onboard Southwest flights via the airline’s Inflight Entertainment Portal. The series celebrates musicians and the destinations that have influenced them and serves as a visual and music-filled love letter to the places that have shaped the creative course of artists. Enjoy the adventures that unfold as each city's host musician guides a guest artist through sights, sounds, and experiences that make their hometown special—incorporating food, culture, and music.


For more information on Artist On The Rise, Repurpose with Purpose, the 10 Years of Luck Sweepstakes, Sites & Sounds, and more, visit, and follow our brands on social media at @luckreunion and @southwestair using #sitesandsounds to stay up to date.