It's time again for Southwest Airlines annual Employee Message to the Field events, and this year's Message is sure to be another informative and exciting event! The Message tour will kick off this year in Chicago, and our CEO, Gary Kelly, and President, Colleen Barrett, will visit a total of five Southwest cities before the grand finale in Dallas.
Southwest Airlines Message to the Field is kind of like the President's State of the Union address. It's a time for our Leaders to review the past year; state our goals for the upcoming year; and answer questions from Employees across the country. We hold these events in six cities, and typically have anywhere from 500 to 3,000 Employees attending.
As soon as we receive the dates for each of the Messages, our Team is responsible for many of the behind-the-scenes details. We reserve a venue in each city; coordinate shuttle service for our Employees; secure group rates for hotels; and work with our talented Graphic Design and Creative Services Department on posters to publicize the event to our 33,000+ Employees. No Southwest Airlines event would be complete without fabulous prizes, so we also work with our Pass Bureau Friends to collect several travel packages to give away to this year's lucky winners. The grand prize is the coveted trip to Seattle to pick up a brand-new Boeing 737!
The theme of this year's Message is "Every One Matters." It's important for us to remember how important each individual can be to the bottom line of our Company...whether we're talking about an individual Employee, a singular Customer, a solitary bag, just one minute, or even a single penny.
Our enthusiastic Culture Ambassadors will attend every Message and will be encouraging all Employees to "Get Hooked" into the famous Southwest Culture. In addition, our OnBoarding Team will host luncheons for our New Hires to celebrate the newest additions to our Southwest Family.
2008 is sure to be another exciting year for the LUV Airline, and what better way to kick it all off than with our annual Message? We're looking forward to seeing all of our hardworking and fun-LUVing Employees at a Message to the Field one day very soon!