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Feelin’ Lucky?

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A short 30 miles outside of Austin lies a hidden gem steeped in music history called Luck. When country music legend, Willie Nelson, first saw the property in 1979 during the filming of the famous film, “Red Headed Stranger,” he wanted to preserve and uplift the rundown ranch. As the years passed, Willie used Luck as a gathering place for friends and family to relax, to hang out, and to listen to good music. Today, the property has been redesigned by an experience-based collective that is determined to uphold the musical traditions of Luck’s past. Each year they host a live musical experience on the property, a festival which has cheekily been coined, Luck Reunion.


Luck Reunion celebrates both trailblazers and up-and-coming artists showcasing their Americana-flavored sound. Each year thousands descend upon Willie Nelson’s Luck, TX ranch in March, looking for fresh new music. Southwest Airlines has been collaborating with Luck Reunion since 2017 to support the rising artist community. Through this partnership, Southwest looks to connect with Customers and the artist community using the shared love of music and tradition that Luck represents. Not only does Southwest assist in preserving traditions, but it helps bring new artists to the forefront with the Southwest: On The Rise to Luck program that gives one rising artist the opportunity to perform on the main stage of Luck.


To be part of this unique experience, you can enter to win a VIP package to Luck Reunion on until February 29. This prize includes roundtrip air travel on Southwest for a winner and one guest to Austin, a two-night hotel stay, VIP tickets to the Potluck Dinner on March 18 and the Luck Reunion festivities on March 19, car service to and from both events, and a Luck Reunion welcome gift. Visit to enter for your chance to attend this amazing event.


NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. and D.C. (excluding Alaska) age 21 or older at time of entry. Void where prohibited. Visit Official Rules and Privacy Policy. Enter by February 29, 2020, at 11:59 PM CT.


* Subject to air travel restrictions; see Official Rules for more details