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Southwest Airlines Community

Feeling the LUV on Facebook

Frequent Flyer A

The Internet is saturated with social networking sites. Facebook alone has over 200 million members. It’s no wonder that companies are using these mediums to reach their customers. The problem is that most companies don’t use this tool correctly—instead of listening to the customer, they use it to speak to themselves.

Southwest Airlines is an example of a company who understands the value of listening to their customers.

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