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Flashback Fridays: Bay to Breakers Race

For several years in the early ‘90s, our Employees in the San Francisco Bay area and around the system had the chance to participate in the annual Bay to Breakers race, with Southwest serving as the official airline sponsor.  Early on a Sunday morning in May, more than 75,000 runners delighted thousands more spectators with the creative costumes they competed in.  Many participants were more concerned with their results at the costume judges table than they were across the finish line. Quite a few of the photos in our archive from the events might not necessarily be suitable for this blog, but they all appear to show our Employees taking their Fun-LUVing Attitudes to a new level.
In addition to many participants dressed up as celebrities, a few real ones showed up as well. Jay Leno, who made an appearance at the event, also performed for Employees later that year at our 25th anniversary celebration in Dallas.
Known as the “High Court,” Employees also served as judges for the costume contest portion, complete with their judicial robes.
A group of Employees entering the foot race competition in their T.J. LUV and 25th anniversary peanut wrapper costumes.
During a time when Southwest was up against fierce competition on many intra-California routes, the Bay to Breakers race was a great opportunity to share our unique Culture and Hospitality with all.