News Flash—it’s hot here in Dallas—and just about everywhere around the system right now as we approach the end of the dog days of summer. So, for this week I thought it would be fun to take a look back at some uniforms designed to help beat the heat, as well as showcase our FUN-LUVing Attitudes.
In 1986, our FUN FARES campaign debuted, offering Customers fares as low as $19 with a 14-day advance purchase. A band bearing a striking resemblance to the Beach Boys helped pitch the promo.
Some of the ads featured Employees sporting brightly colored surfers’ jams. These new pieces became known as FUNWEAR, some of which were recognized as uniform pieces that could be worn throughout the summer and on weekends.
Even Herb could be occasionally seen in the attire more commonly seen at the pool than in a boardroom.
While our uniforms today have evolved to a more modern look, our FUNWEAR pieces did pave the way for the relaxed dress code we all appreciate today.