LUV might celebrate the birth of its first flight on June 18, but the 19th has its own significance—National Kissing Day.
Whether coincidence or wholly intentional, Southwest has a robust (and well-documented) history of celebrating the kiss. Here’s a glimpse at Southwest’s homages to kissing through the years. Have one of your own? Submit it to our SWA Culture Facebook page, or upload it to your own Twitter account and use the #NationalKissingDay hashtag. Don’t forget to tag @SouthwestAir!
All you need is LUV!
In the mid ‘70s, Marketing Sales Reps helped spread the LUV via the streets of Texas in a fleet of AMC Gremlins and Pacers matching our classic Desert Gold 737s.
Kissing the Boss
Lamar Muse, our first CEO, gets a smooch from two Hostesses in his office at the original Headquarters on the north end of Love Field.
The Boss as KISS
Each Halloween, we look forward to what the next unforgettable character our Fun-LUVing Leader will portray. In 2004, Gary tapped into his glam metal side when he became KISS frontman Gene Simmons for the day.
Kissing the Queen
Herb and Gary join then President Colleen Barrett, our Queen of Hearts, for a kiss under Lone Star One.