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Southwest Airlines Community

Florida Gulf Coast Update

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It has been two months now since Southwest Airlines began service to Panama City Beach, Florida, and I can tell you the excitement of helping to bring my favorite airline to my favorite beach  is a memory I will treasure.  I have been coming to the Beaches of Northwest Florida for more than 23 years, and the beaches have never been more pristine! On my recent visit to the area, I found there was more sand than I have seen in a while!   This is no ordinary sand, its sugary white sand.  The water is still emerald green (which is typical year round unless there has been a storm) and the sea oats on the sand dunes have grown taller since last summer.  Our family has many traditions at the beach and one of our favorite activities is to get our family and friends together and take a sunset cruise out to Shell Island which is located off the bay of Panama City Beach.  We usually bring wine and food and watch the dolphins swim alongside the boat on the way to the island.  Here is a picture we took two weeks ago at Shell Island at Sunset:

There are 17 beautiful beaches between Mexico Beach and San Destin Beach.  Each beach community has a different personality and feel and each experience is only minutes away from the next experience. The area is one of few in the country with rare coastal dune lakes, charming planned communities and something for everyone. See my friend Sam below taking a siesta with every floatie he could find!

While working on the branding of Panama City Beach, we discovered that people had no idea that this area included 17 beaches.  Think of San Destin area to the West, Scenic Hwy 30 A (which includes 15 beach villages) in the middle and Panama City area to the far east. That is why we came up with “17 Undiscovered Beaches, One Revealing location” as our tagline, “ Welcome to the Beaches of Northwest Florida”  as our positioning, and Panama City Beach, Florida as the city locator of where  we fly to in order to experience the beaches.    Click here to check out the location of each of these,

You can learn more about each of these areas by going to these web sites: 

Walton County –

Bay County -