“Bags fly free!” I’ve been extolling Southwest airline’s now-famous tag line for days; been tweeting it as well. I flew Southwest to Kansas City for Thanksgiving. Family of five. Four of them girls. That’s a lot of bags. And guess what: my bags flew free! I’m a big fan of the service (it seems ridiculous and unfair for airlines to charge for suitcases) and I’m an even bigger fan of the phrase. This is a piece of copy that says what it does, in no uncertain terms. There is a noun (bags) a verb (fly) and an adjective (free). Nothing more… for nothing more is needed. The line is as frugal and pragmatic as the airline it was written for.
to read more, visit: http://godsofadvertising.wordpress.com/2009/12/02/for-southwest-airlines-its-on-heres-to-ad-copy-no-...
