It’s no secret around Southwest Airlines that we LUV music! Really though, who doesn’t LUV music?! At Southwest, we feel it’s important to connect with our Customers through common passion points, and we love to surprise and delight our Customers with memorable experiences. We’ve even brought music to the skies with our Live at 35 concert series, where we’ve treated our Customers to intimate acoustic performances at 35,000 feet by some of today’s most diverse artists. With just their guitars in hand (yes, guitars fly free on Southwest), artists such as Gavin Degraw, The Farm, and Parmalee have shared their music with our Customers live from the center aisle of a Boeing 737 LUV jet as it soared across the skies. To see more of these Live at 35 performances, visit www.southwest.com/entertainment.
Do you know what Gavin, The Farm, and Parmalee also have in common? In addition to a love for music, they also have love for a little city called Nashville, a city they call home. A city where they live, work, and play with so many other artists like Sheryl Crow, Kings of Leon, Ben Folds, Jack White, and Keith Urban. These artists call Nashville home because Music City fosters the creative spirit. Nashville has always been a musician’s town. Jimi Hendrix and Peter Frampton were drawn to the city decades ago for the same reason The Black Keys and Carrie Underwood are drawn here today.
Have you ever wondered what makes Music City so special? Well, our partners at the Nashville Convention & Visitors Corp have done just that with a behind-the-scenes look at the city built on Music. Who better to tell that story than the musicians who live and breathe the Nashville experience? The documentary, which features more than 30 artists including Eric Church, The Civil Wars, Vince Gill, Emmylou Harris, The Black Keys, Kris Kristofferson, and Kings of Leon, provides a personal and captivating account of how Nashville has evolved into the world’s Music City.
“You can’t get that many talented people in one area and expect the genres not to grow,” Ben Folds recounts in the documentary. Every day, crazy talented people arrive in Nashville because it is a city where dreams can come true. Eric Church said is best in the film, “If you are passionate about what you do, if you are good enough at what you do, all your dreams can come true in this town.”
For more than 130 years, Nashville has evolved into Music City. If you LUV music as much as I do, “For the Love of Music: The Story of Nashville” is a must see! Watch the trailer and get excited for the premier November 2 at 2 p.m. CT on ABC http://www.visitmusiccity.com/storyofnashville. And then I invite you to hop on a Southwest jet to Nashville to experience for yourself the amazing, diverse music this city has to offer. You won’t be disappointed. I promise!