Southwest Airlines: In a Category of It’s Own
I had a ringside seat last week to many of the inner workings at Southwest Airlines when I was invited - along with a bunch of other journalists - to the airline’s media day. No matter how many times I interact with Southwest employees, they continue to amaze me. And apparently they amaze quite a few other folks too because Southwest’s Nuts About Southwest blog won Best Corporate Blog of the Year from PR News this week.
I cut my flying teeth at a more traditional airline and in a number of corporate flight departments. As a chronicler of the aviation industry these days, I, like the rest of the media actually, see myself as one of those eternal critics of the world.
Honestly I have for years been wondering how the people at Southwest Airlines could possibly keep this different kind of airline running year after year and make money each year as well. And this airline is different in many ways, from their focus on low-costs to their never ending need to find that happy balance between costs and delivering a service that keeps passengers coming back.
To read more, visit: http://www.jetwhine.com/2008/10/southwest-airlines-in-a-category-of-its-own/
