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Giving the Southwest Star Treatment to Milwaukee Customers

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Here at Southwest, we do things a little differently.  And we are SO okay with it.  This past weekend was filled with inaugural flights and new adventures that included a little celebrating. 

When our Los Angeles-bound Milwaukee Passengers woke up on Sunday morning, they had no idea what they were in for.  Upon boarding the flight, they were each greeted on the plane with a glammed-out necklace, a pair of sunglasses, and a “Welcome to the first non-stop flight from Milwaukee to LA!” 


Streamers and stars lined the plane, giving a Hollywood feel.

We were thrilled with the pleasantly surprised look on everyone’s faces and most gladly participated, wearing their necklace on our journey.  Flight Attendants did not fail to make sure everyone knew how special they were being on this kick-off flight.  SWA Interns Lindsay Knight (l.) and Carrie Kenrick (r.)

Four-hour flights can feel so long sometimes, but we helped pass the time with movie trivia and, of course, lots of Southwest-style prizes.  By pushing their call buttons, Passengers became contestants, winning inflatable planes, bag tags, and movie award replicas.  The response and participation made the experience fun and gave our flyers a little taste of Hollywood. 

SWA Interns Lindsay Knight (l.) and Carrie Kenrick (r.)

It may have been a little unconventional as far as airlines go, but that’s the way we like it.