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Happy Opening Day from Southwest Airlines

Explorer C

The view of a perfectly manicured field, the sound of the crack of a bat, the smell of a yummy hot dog...this can only mean one thing!  Hey Batter, Batter, it's baseball season!

Southwest shares the passion for all thing baseball with our Customers, and we're bringing that passion to the streets this year in Baltimore, Philadelphia, Dallas, and Denver.  Just before the first pitch of the season is thrown, we'll be handing out something very special to the fans headed to enjoy opening day in these markets.  We have exciting scratch-off cards to celebrate baseball's opening day and Southwest's 40th anniversary.  Baseball fans will be able to scratch off an area on the card to determine if they've won 10% off their next Southwest flights, 20% off their next Southwest flight, or...drum roll...40% off their next Southwest flight! The Brand Engagement Team worked closely with the Marketing Planning Team in order to offer our beloved baseball fans the chance to win such an incredible offer.

So, if you happen to be at opening day cheering for your team in Baltimore, Philadelphia, Dallas, or Denver, look out for these fun Southwest scratch-off cards for your chance to win up to 40% off your next Southwest flight!

So, root, root, root for your home team!  If they don't win it's a shame!  'Cuz it's 1, 2, 3...ways to save on your next SWA flight!
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