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Southwest Airlines Community

Helping People Take Off: Providing travel for Pan-Asian organization Ascend


Whether in the air or on the ground, we believe community is more than a place – it’s at the heart of what brings us together. Since 2016, Southwest Airlines has partnered with Ascend, the largest non-profit Pan-Asian organization for business professionals, executives, and students in North America. Members of this group span various professions and across multiple industries. Through its vision of serving as a collective voice for the Pan-Asian business community, Ascend is committed to advancing the professional contributions of current and future Pan-Asians leaders.




Through their work, Ascend reaches more than 60,000 professionals and encompasses dozens of volunteer chapters. With such a vast network, spanning multiple cities, Southwest is proud to support Ascend’s goals by providing travel to the organization to connect its members to convenings that matter most in their professional journeys. Whether it is a leadership development program, professional conferences, and events for community building, Ascend supports its members through all stages of their professional lives both nationally and at a regional chapter level. Southwest is proud to connect members to these leadership opportunities around the country.


Programs such as Executive Insight for Pan-Asian Women, or Elevate, a first-of-its-kind leadership program for early-career Pan-Asian professionals, are created to provide culturally-aligned professional development tools and resources. The organization’s signature event, the Ascend National Convention & Career Fair, is the largest gathering of Pan-Asian business leaders and professionals in North America, which gathers 2,500+ industry leaders, senior executives, professionals, and students.


Southwest has a steadfast commitment to connecting people and championing communities and we are proud to partner with organizations that complement our pillars of Loving People, Building Resilience, and Living Responsibly, like Ascend. Through our support of Ascend, and many other organizations that put people first, we are doing our part to make the connections that empower communities to thrive.


To learn more about the great work this organization does, visit