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Hitting the High Points: Southwest Airlines shows Denver more LUV this summer

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It’s not surprising that people in the Mile High City are always on the move. They have a passion for the pursuit of exploration.  Southwest Airlines shares that same passion, and it’s no secret that we LUV Denver.  After all, Denver is our fifth busiest airport in terms of daily departures, and Southwest Airlines is Denver’s largest domestic carrier in terms of originating, domestic passengers.  There’s something special about the mountains and the mountain air, so naturally, this LUV affair is a perfect match!  This summer, Southwest wants to thank the folks in Colorado for helping the Mile High City live up to its name—and then some.  Therefore, we have rolled out a special Rapid Rewards promotion for our Colorado Customers, and we have launched a Denver-specific advertising campaign this summer.

Rapid Rewards Members and potential Rapid Rewards Members are eligible to receive double points and double Tier Qualifying Points on Southwest booked flights for travel to and from Denver between now and August 15, 2013.  This promotion will help Rapid Rewards Members earn reward flights and tier status twice as fast.  Members simply need to register, book through Southwest, and complete their Denver travel during the promotional period to be eligible for this promotion. So, what are you waiting for? See what the hype is all about by booking travel to and from Denver.  And be sure you register prior to your travel for double Rapid Rewards Points at http://www.southwest.com/rapidrewards/promotion?f=26pl5lpe .

This week we are also launching a Denver-specific advertising campaign to show Denverites all the reasons they should fly Southwest Airlines.  The television commercials were filmed in Denver (and some of the great places you can go from Denver), and feature our very own Denver-based Employees.  Although the advertisements feature many iconic Denver locations, the theme of the ad will resonate with every Denver native: the excitement of the pursuit.

To check out the commercials, and all things Southwest Airlines is doing in Denver, visit: www.southwest.com/denver