If it Matters to You, It Matters to Us
This simple phrase is the backbone of our newest campaign. “At Southwest, we believe low fares should never mean low service, and we’re not changing that course because that course brought us to you.” Our newest campaign is meant to reach new Customers and our current Customers, capturing the moments in their lives that matter most, and how our unique services and products are what make that happen.
Today, our Fall Campaign launches nationwide, highlighting our Rapid Rewards Program. Beginning Sunday, during NFL, two more spots will run: “Check” and “Free live TV.” I’m especially proud of our “Check” spot, which highlights our most unique product—our People, and of course, our legendary low fares.
We truly hope you enjoy our new campaign as much as we enjoyed making it. It’s our mission to connect our Customers to what matters most in their lives, and as the largest domestic airline, we feel confident we can do just that.
