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Is Southwest Winning on Bag Fees?

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Aviator C

Posted by Andrew Compart

As I mentioned in this earlier column, in which I warned that carriers should not get complacent about the impact of their fees, Southwest has taken a beating over the past year or so from Wall Street stock analysts who could not understand why Southwest would not join other carriers in charging for the first and second checked bag. That's because those carriers were reporting hundreds of millions of dollars in revenue from their checked bag fees, while Southwest was making a less tangible argument: that it was winning or would win new customers by not charging the fees.

to read more, visit:  http://www.aviationweek.com/aw/blogs/commercial_aviation/ThingsWithWings/index.jsp?plckController=Blog&plckBlogPage=BlogViewPost&newspaperUserId=7a78f54e-b3dd-4fa6-ae6e-dff2ffd7bdbb&plckPostId=Blog%3a7a78f54e-b3dd-4fa6-ae6e-dff2ffd7bdbbPost%3a62650d86-fa91-499f-9007-181482830356&plckScript=blogScript&plckElementId=blogDest

 

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