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Live at 35—Music in the Sky!


What would you say if I told you there’s a possibility that your next flight could double as a concert venue?  You may be a little confused and think I’m off my rocker, but I’m serious! As the Official Airline of “Live In The Vineyard,” an event which marries people’s access to recording artists, top tier wine makers, and world-renowned chefs during an exclusive winner-only experience in Napa Valley, Southwest has the opportunity to bring a taste of this vineyard event to our Customers on the ground and in the sky!

Over the next eight weeks, artists will surprise and delight Southwest Customers on the “Live In The Vineyard”-decaled 737 airplane with exclusive, intimate acoustic performances at 35,000 feet as part of our Live at 35 concert series.  When’s the last time you experienced a concert by a hit musician with 137 of your closest friends?  During this experience, you may find yourself singing along and clapping with your seat mate; the middle seat doesn’t seem so bad anymore, does it?!


As well as bringing concerts to the sky, Southwest provides “Live In The Vineyard” contest winners with roundtrip airfare to and from the Bay Area.  Attendees will have a chance to experience a series of acoustic performances from some of today’s top artists including Alanis Morissette, Gavin DeGraw, Grace Potter and the Nocturnals, Adam Lambert, and more. 

Of course, we can’t keep this great Napa experience to ourselves!  Be sure to enter the Southwest Airlines “Live In The Vineyard” sweepstakes for a chance to win two VIP tickets to “Live In The Vineyard” happening Nov. 1-4, 2012; a special meet and greet with Alanis Morissette; two roundtrip tickets on Southwest Airlines; a three-night hotel stay in Napa Valley; and transportation to all VIP events.  Visit to enter. 

We feel it’s important to connect with our Customers through common passion points, and we love to surprise and delight our Customers with memorable experiences.  Stay tuned for hints on who our Live at 35 artists will be, as well as coverage from the concerts in the air, and what we’re doing to bring this amazing experience to you on the ground!