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Lucktoberfest: A Community Celebration of Texas Culture


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Lucktoberfest will be held October 28-30, at Willie Nelson’s Luck, Texas, Ranch just outside of Austin. This unique venue—once the set for the film, “Red Headed Stranger”—is now the gathering place for the annual Luck Reunion. Fans from far and wide clamor for the chance to attend Luck Reunion and experience the anti-festival that celebrates music legends and up-and-coming talent alike. Now, with the inaugural Lucktoberfest, fans have the chance to experience Luck while celebrating the state of Texas.


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Each day of the three-day festival highlights unique artists. Day one, October 28, kicks off the festival and features Paul Cauthen’s Big Velvet ** and Los Lobos, plus special guests. Fans attending day two can experience a far-west cowboy-themed masquerade ball and fashion show, with headliners Orville Peck and Tanya Tucker.


Lucktoberfest closes out on October 30 with a night of German-influenced entertainment—including polka—plus family-friendly trick-or-treating activities. Alex Meixner and Shinyribs, and additional acts will round out this one-of-a-kind weekend.


Luck Presents is pledging $1 to the Central Texas Food Bank from each Lucktoberfest ticket sold and to work hand in hand with setting a goal to hit at least 100,000 meals ($25,000) with this year's program.


Want to attend the first-ever Lucktoberfest and experience the fun in person? We’re offering you a chance to win! Visit to learn more and to enter to win round trip air travel for a winner and a guest to Austin International Airport for the event, a $750 Visa gift card, and two VIP tickets to the 2022 Lucktoberfest celebration*.


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To learn more about the event, visit


**NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of 50 United States and the District of Columbia (excluding Alaska, Puerto Rico, and Rhode Island) age 21 or older at time of entry. Void where prohibited. Limit one entry per person. All fields must be completed. Approximate retail value of prize: $2,050. For complete details and how to enter, see By submitting this entry, you agree to the Official Rules. By entering, information collected will be used in accordance with Sponsor’s Privacy Policy. Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235. Enter by Oct. 16, 2022, at 11:59 p.m. Central Time.