A day reserved for family traditions would not be complete without America’s favorite tradition: the annual Macy’s Thanksgiving Day Parade. Each year, millions of viewers focus their attention to watch Snoopy, Felix the Cat, and Charlie Brown—but this year, eight lucky families were invited by our friends at Southwest Airlines to have complete VIP access during a once-in-a-lifetime experience: up close and personal at the 90th Macy’s Thanksgiving Day Parade.
Treated to a hearty breakfast before the parade, Make-A-Wish families gathered at Bryant Park in Midtown Manhattan to watch the famed parade with a prime view. As the children led their families to Sixth Avenue, parents struggled to keep up with their very excited little ones.
The children’s faces gleamed with joy as they witnessed their favorite cartoon characters pass by in a grandiose form. Up until this point, many of the children only saw their favorite cartoon characters on TV.
All of the Wish children who were treated to the VIP viewing of the parade were granted their one true wish; but today, the benevolence of Southwest Airlines reinforced the meaning of Thanksgiving. Southwest showed their thanks to fallen officers, firefighters, soldiers and the strength of the very special children from Make-A-Wish. For them, the chance to be a part of something so special was reminiscent of their one true wish.
Forever grateful for the unique opportunities provided by the generosity of Southwest Airlines, families went home with memories they will share forever—a Thanksgiving Day of a lifetime.