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Military Heroes Month: Making the Most of Moments that Matter

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This summer, Southwest Airlines brought to light the stories behind our Purpose.  A Purpose to connect People to what's important in their lives through friendly, reliable, and low-cost air travel.  Our Employees are at the heart of our Purpose, interacting with Customers every day. This month, we're celebrating a very special group of our Customers-  our military heroes. Sometimes our Military Heroes are eager to get home after a long time away.  Sometimes, they are leaving family and loved ones at the gate.  These Passengers are more than Customers, they are patriots who are serving our country; and we're honored that they choose Southwest Airlines for their air travel. We realize that in our industry, moments really matter and time is precious.   In bringing our purpose to life, we heard from one military family who wrote in to tell us about their interactions with Southwest Airlines. The family shared a story of how one of our Operations Agent was to give her family the most precious gift of all--the gift of a few moments of time. At Southwest Airlines we are blessed and honored to be able to highlight the ways that our Employees were able to offer a small thank you to one of our Country's finest military heroes. With gratitude and appreciation,  Southwest Airlines offers a heart-felt "thank you" during Military Heroes Month to all who serve. Here is  Southwest's full Purpose video in it's entirety.  The story I referenced above begins at the 1:04 mark.  November is Military Heroes Month at Southwest! Share your photos using #Sacrifice and #MilitaryHeroes.