Last weekend, the vivacious sounds of saxophones and bass guitars overtook beautiful Grant Park where more than 500,000 people enjoyed the Chicago Blues Festival. And, there was no better place for attendees to tap their toes to the music than in the Southwest Blues Lounge! Southwest Employee Ambassadors hosted festival goers at the lounge, inviting them to register for a chance to win a Southwest Vacation to New Orleans, taking a fun photo in front of our green screen, and getting a Blues Name for the weekend with the Blues Name Generator! Of course, Southwest’s engagement in the Chicago community goes far beyond the festival.
We recently established a relationship with the Chicago Parks District to bring Chicagoans and travelers exciting events that highlight the area’s rich fine-arts culture all summer. Examples of the events sponsored by Southwest Airlines include “Theater on the Lake,” a summer-long theater festival showcasing Chicago’s impressive off-Loop theater community, and “Summer Dance in the Park” events, providing free opportunities to enjoy a wide range of culturally distinct dance instruction and featuring local musicians.
Southwest Airlines is also the Official Airline of the year-long Jazz City Concert Series, connecting people of all ethnicities and generations to the legacy of jazz in Chicago. In addition to supporting our Blues and Parks sponsorships as SWA Ambassadors, the Chicago Culture Committee and MDW Employees are gearing up for a busy summer full of internal events that put each Employee’s Warrior Spirit, Servant’s Heart and Fun-LUVing Attitude to good use. Chicago Employees will serve at a Ronald McDonald Dinner, enjoy a Luau Hangar Party, and cheer on the Chicago White Sox within the next two months. Employees are also participating in MDW’s own version of “The Biggest Loser” throughout the summer, encouraging each other to better health and competing for cash and prizes. With so much going on, you can imagine the hype around MDW lately! From the Blues Festival to embodying our Culture every day, Southwest is proud to provide service and entertainment to our Employees and Customers in Chicago.