Southwest debuted a new set of FUN Employee-focused ads today. The new ads are an extension of the popular “Grab Your Bag: It’s On!” spots, but now feature a new set of Employees with some new messages. Wherever I go, people are always talking to me about our “Grab Your Bag: It’s On!” campaign which launched last summer and continued into the fall with a heavy presence during football season.
The new ads are a refresh of that campaign. The ads aim to highlight that Southwest is an airline that consistently provides a positive experience that keeps Customers coming back. One spot, entitled “Battle Cry,” features ten Ramp Agents “revealing” Southwest’s Bags Fly Free policy. See the FUN here.
We’ll roll out seven new spots over the next few days. The ads will run during broadcasts of the college basketball championship games. One of the ads specifically focuses on the fact that Customers can only purchase Southwest Airlines fares and flights on southwest.com. One of the “stars” of the southwest.com commercial, HDQ Employee Micah Hankammer, told me about her experience on the set of the commercial shoot. Here’s what she had to say: “It was so fun to get to see and be part of what goes on behind the scenes at a commercial shoot--I felt like a movie star getting my hair and makeup done every day! Meeting so many fun Employees from all areas of the Company was a blast and made me realize even more how lucky and proud I am to work here!”
To view the new spots and behind-the-scenes video, please the video section of the blog or become a fan on Southwest’s Facebook page at www.facebook.com/southwest.
We are also featuring Employees in innovative jetbridge, print, and digital advertising. So be on the look for Southwest Employees in banner ads online and in the airport.
Let us know what you think of the new spots! Enjoy!