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Our December A-Lister: Will Pemble


“If you’re doing something you don’t want to do, go do something else—right now.”

—Will Pemble, CEO,


Although Will Pemble doesn’t call himself a businessman, his success says otherwise. An entrepreneur for more than 25 years, Will built and sold the web hosting site But despite being an internet pioneer, he insists there’s no substitute for connecting face-to-face. Thankfully, Southwest makes it easy for Will to meet clients and, more importantly, to see his wife and kids at the end of the day. He believes life is about having fun, which explains the 180-foot roller coaster he built with his son in his San Francisco backyard. Will’s enthusiasm for combining work and play is tough to match, but our Employees are up for the challenge!


Photo by Drew KellyPhoto by Drew KellyAim High “As an executive coach, I help people achieve goals. I’m launching Goal Boss, a web and mobile app that helps organizations—not just execs—develop their goals.”


Fair Share “Only do what only you can do, and learn to delegate. Get help from the people on your team to get the results you need.”


One of a Kind “Every person who works for Southwest is a member of a team. They bring their individual sense of play, personality, talents, and skill to the experience.”