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Presenting: The Destination Bracket

Employee
Employee

By now you all have dug in to your respective pools for the “big tournament” (which probably has a certain wild feline taking the crown).  I can’t blame you for picking an undefeated team stacked with future pros, but I’m not here to get everybody riled up.  No, I’m here bearing news of a little something fun we organized on Facebook.  The Destination Bracket pits four categories against one another, and crowns one champion. THE DESTINATION BRACKET HAS BEGUN AT FACEBOOK.COM/SOUTHWEST! The destination categories: • Adventure • Historic • Food • Tropic The destinations:
The Destination Bracket has been updated due to destination tending.
The Destination Bracket updated due to destination tending.
As there are only 16 spots, the destination selection committee meticulously narrowed down the offering.  city was chosen based on RRPI (Rapid Rewards Performance Index).  RRPI is a sophisticated algorithm that measures the following categories:
  • current inbound/outbound schedule
  • passenger traffic
  • social media sentiment analysis
  • Rapid Rewards points and Southwest gift cards redeemed by location (segmented also by points earned using the Chase Visa Rapid Rewards credit card).
Okay, fine. While the above would be an impressive analysis (and undoubtedly something smarter minds here at Southwest could come up with), the cities were basically drawn out of a hat. We couldn’t choose everyone, or else we’d be running the bracket for a year. The tournament will consist of four rounds and starts Thursday, March 19. For each matchup you will be able to either “Like” to vote for one destination, or “Share” to vote for another. Throughout the bracket, we will be staffing a team of expert commentators to provide a “basketball-like” analysis on Nuts About Southwest and Facebook. Destination Bracket schedule (subject to change): Round 1 (Full 16): Thursday, March 19 & Friday, March 20 Round 2 (Only 8): Thursday, March 26 & Friday, March 27 Round 3 (Last Four): Friday, April 3 Round 4 (Destination Championship): Monday, April 6   ‘Destination Bracket’ Sweepstakes Official Rules Sweepstakes:  Destination Palooza: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID IN PUERTO RICO AND WHERE PROHIBITED OR RESTRICTED BY LAW. 1. How to Enter the Sweepstakes a. Southwest Airlines’ Destination Bracket (“Sweepstakes”) will run from March 19, 2015 to April 6 , 2015. The Sweepstakes will consist of four (4) Sweepstakes Periods. First period: March 19, 2015 – March 20, 2015 Second period: March 26, 2015 – March 27, 2015 Third period: April 3, 2015 Fourth period:  April 6, 2015 Each Sweepstakes Period begins at 9:00 a.m. CT and each period ends at 11:59 p.m. PT on the dates listed above. During each Sweepstakes Period entrants should follow Southwest Airlines on Facebook via Southwest Airlines page to receive notice of the Sweepstakes and be directed to the Official Rules on the Nuts About Southwest blog. b. To participate in the Sweepstakes, you may enter via the following method: During each Sweepstakes Period, go to the Southwest Airlines Facebook page and comment on that period’s Destination Bracket photos showing all the contending destinations for the period.  Like or Share your Destination(s) for that period’s match-up(s), and comment on each photo declaring a winner as indicated in each status update for that matchup. Destinations will compete in quarterfinals, semifinals, and finals. The Destination winner of each matchup will be determined by the Destination with the most social actions, by either Like or Share, as indicated on the graphic for that matchup. All entrants who correctly pick a winner via comment will be entered into that round of the Sweepstakes. Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, or sexual orientation. Use of any device to automate entry is prohibited. Proof of submission of an entry shall not be deemed proof of receipt by Southwest. Southwest Airlines’ computer is the official timekeeping device for the Sweepstakes. Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches. By entering this Sweepstakes, you agree to abide by these Official Rules and acknowledge that this Sweepstakes is in no way sponsored, endorsed, or administered by or associated with Facebook and you agree to hold Sponsor, Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives of same harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Sweepstakes. c. One entry per person is permitted during each Sweepstakes Matchup. Any person found using multiple Facebook accounts to enter will be found to be ineligible. 2. Eligibility Restrictions a. The Sweepstakes is open to all legal residents of the 48 contiguous United States and the District of Columbia, excluding Rhode Island, who are 18 years of age or older and the age of majority in their place of residence and have a valid e-mail address and a Facebook account as of the beginning of the Sweepstakes Period.  Void in Puerto Rico and where prohibited or restricted by law. The Sweepstakes is offered only in the United States. Employees of Southwest Airlines, and the members of their immediate families (spouse and parents, children and siblings and their spouses) and individuals living in the same households of such employees are ineligible to enter or win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. b. Only one winner per household is permitted in any Sweepstakes administered by Southwest Airlines. c. Entrants are required to provide truthful information and Sponsor will reject and delete any entry that it discovers to be false or fraudulent. Sponsor will disqualify any entry from individuals who do not meet the eligibility requirements, and will also delete any entry received from persons under the age of 13 in compliance with the Children’s Online Privacy Protection Act. 3. Prizes: a. First Period Grand Prize: Eight (8) winners will each be awarded one Southwest® gift card worth $25. Second Period Grand Prize:  Four (4) winners will each be awarded one Southwest® gift card worth $50. Third Period Grand Prize: Two (2) winners will each be awarded one Southwest® gift card worth $100 Fourth Period Grand Prize: One (1) winner will be awarded one Southwest® gift card worth $400. Total approximate Prize Value is $1,000. Certain travel restrictions may apply, and the terms and conditions of the Southwest® gift card apply. No prize substitutions, cash equivalent, or transfer of prizes permitted except at the sole discretion of the Sponsor. Prize subject to availability and the Sponsor reserves the right, at its sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable. Taxes are solely the responsibility of the winner. A Southwest® gift card is only redeemable at southwest.com, 1-800-I-FLY-SWA, or any Southwest Airlines ticket counter for passenger air travel only. A Southwest® gift card is not valid for the purchase of Vacation Packages, Cargo, Hotel, Rental Car, Cruise, Group Tickets, additional Southwest® gift card, EarlyBird Check-In, or inflight purchases. Only four total forms of payment, including Southwest® gift cards, may be combined per purchase. A Southwest® gift card is nonrefundable and not redeemable for cash or credit except where required by federal or applicable state law. A Southwest® gift card is not replaceable if lost, stolen, or destroyed. Protect the card like cash. A Southwest® gift card never expires and has no fees. For balance check, call 1-866-393-2081. For any additional questions call 214-932-0333. Activation or use of a Southwest® gift card constitutes acceptance of all terms and conditions listed at southwest.com. For full terms and conditions visit: http://www.southwest.com/html/air/products/gift-card-terms-and-conditions.html. b. In the event that a prize or prize certificate is mailed to the winner, it will be with the prior written consent of the winner and therefore, winner assumes the risk of its loss. Sponsor is not responsible for the safe arrival of a prize or prize certificate. 4. Selection of Winners a. Sponsor will conduct a random drawing for each Sweepstakes Period.  Each eligible entry that predicts a Destination match-up winner during a Sweepstakes Period will be entered in that Sweepstakes Period’s random drawing.  Entries from one Sweepstakes Period do not carry over to another Sweepstakes Period.  The random drawings will occur on or about: First Period:        March 23 Second Period:   March 30 Third Period:      April 6 Fourth Period:   April 8 b. Sponsor’s decisions are final on matters relating to this Sweepstakes. The prizes are guaranteed to be awarded.  Sponsor reserves the right to substitute a prize of equal or greater value.  Odds of winning for an entry period will depend on the total number of eligible entries received during that entry period which select a winning destination.  Entrants need not be present to win. c. Potential winner notification will be made on or about April 8, 2015 by Sponsor via Facebook. Potential winner will be direct messaged on Facebook and given an e-mail address to contact for validation. Once the validation occurs, the potential winner must execute and return any required affidavit of eligibility and/or liability/publicity release in which they agree to hold Sponsor, Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives of same harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Sweepstakes. Affidavits will be mailed or emailed based on the potential winner’s preference upon account validation and must be executed and returned within seven (7) days or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, is unable to validate their account, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Upon timely completion and return of required affidavits and release, winners should expect to receive their prize in the mail within two weeks. 5. Conditions a. Payments of all federal, state and local taxes are solely the responsibility of the winner. Winner may be required to sign an IRS Form W-9 or the equivalent. b. By participating in the Sweepstakes, the winner agrees to have their name, voice, or likeness used in any advertising or broadcasting material relating to this Sweepstakes, including the Winner’s List, without additional financial or other compensation unless prohibited by law, and, where legal, to sign a publicity release confirming such consent prior to acceptance of the prize. c. Southwest Airlines is not responsible for lost, stolen, mangled, misdelivered, postage due, illegible, incomplete or late entries, telephone service outages, delays, busy signals, equipment malfunctions and any other technological difficulties that may prevent an individual from entering or claiming a prize. d. Sponsor, in its sole discretion, reserves the right to disqualify any person tampering with the entry process, the operation of the Southwest Airlines website, or otherwise in violation of the rules. It further reserves the right to cancel, terminate or modify the Sweepstakes if it is not capable of completion as planned, including infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort. e. Sponsor reserves the right to make changes in the rules of the Sweepstakes, including the substitution of a prize of greater or equivalent value, which will become effective upon announcement. f. Failure to comply with the Sweepstakes rules may result in an entrant’s disqualification solely at the discretion of the Sponsor. g. The Sponsor is not responsible for typographical or other errors in the printing, the offering or the administration of the Sweepstakes, or in the announcement of a prize. h. Copies of the written Sweepstakes rules and a list of winners (when complete) are available during regular business hours at Southwest Airlines, Emerging Media P.O. Box 36611, Dallas, TX 75235-1611. For a winner’s list, send a self-addressed stamped return envelope, after April 1, 2015. All requests must be received by April 15, 2015. 6. Construction and Disputes:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Texas, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Texas.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. THE EXCLUSIVE JURISDICTION FOR ANY DISPUTE SHALL BE IN THE FEDERAL OR STATE COURTS LOCATED IN DALLAS COUNTY, TEXAS.   7. Sponsor Southwest Airlines Co., Emerging Media, P.O. Box 36611, Dallas, TX 75235-1611.