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Ramp Agents Reveal Our Bag Policy

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Our great new Commercials.  Grab Your Bag...It's On!
53 Comments
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"Take my bag, not my money!" HAHA!
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Love it!
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LOL
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I like the way the guys announced the free bags!
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great ad, now if only the message stays true to form.
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~Now THAT's what I'm talkin' 'bout!!!! The free baggage too!! LOL (liked it!)
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HA HA HA!!! I would love to see that out of my window seat!! Great commercial!!
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EWWWWWWWWWW, my eyes, my eyes! lol
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I love this! It's fun and gets the point across.
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Love the commercials & the service. Just need more direct flights from MCI! After paying another airlines' baggage charges, we could have saved money driving to our destination!
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Love you rampers!! What a great commercial! Hahahahaha!
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Dang funny!!!
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Did you have a 12 year old come up with this ad? What type of buyer clients are you trying to attract? Longstanding clients who keep you in business and food on your dinner table for your families or some kid that scraped up enough money with his buddies to party out of town one weekend. I would have scrapped this and said back to the table and bring me something we can still be proud of in 10 years when we look back at it.
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great commercial! Love the Belly-line. Clever.
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It sure gets the message across. I like it. I hate it when ads make you scratch your head and you have to figure out what they are advertising.
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I love it!!!!
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Cynthia Morrison This is too funny!!
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love it!!! love flying Southwest! now if I could just get direct to Panama City, Florida .. without flying to Orlando or Baltimore first.. right now, easiest is to fly American..yuk! I just know you'll soon have a workable solution.. and then I'll be one happy Southwest flyer! Lou in Denver
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I am not a fan of this ad. It makes me think the airline does not take security seriously. It would make me choose another airline.
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SWA the only way !!!! ; )
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Great concept, but the verbal delivery was a bit off.
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very funny. It would sure wake me up before getting of the Plane. Can't wait till I can fly Southwest again. Keep it up!
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Love it!! Completely unexpected ending! I love SWA! The only airline to fly!
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SouthWest always seems to be the most reasonably priced airline and to discover you're not hitting us with the charge for luggage, amazing!! I think its ridiculous to charge for baggage, especially if its only one! This definitely helps in my decision making regarding what airline to choose! I thought the ad was really cute too!
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loved it!!!
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I love this ad, and I love your airline! PLEASE come to Portland, Maine!!!! We are about to get our own Trader Joe's...now all I need is you, and my life will be complete!
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BWAHAHAHA!!! Good try, but we could tell it was Air Tran. Now you need to go after Delta, American and NWA! ILUVSWA!!!!
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Dear "Pride-in-the-sky" your comment was unbelievable. Come on now, it was very funny and was good for a "belly" laugh. Perhaps you have been in the sky too long and need to come on down to earth where we can have a good laugh from time to time. Loved the ad.
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Too bad the SouthWorst gate agents would probably kick some of those guys off their airplanes for not buying two seats. Evidently, luggage gets a friendlier welcome on SouthWorst than fat human beings do.
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to the pride in the sky guy.... um, obviously you havnt followed the history of southwest... this IS something they would be proud of in 10 years.... go read a book called "nuts" about the history and business model of southwest airlines. lightin up
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If you don't find this commerical funny, then you're an idiot. Brilliant! Good job Southwest. I flew you today to Chicago. Great people! From check in, all the way to baggage claim. To those who don't like it...IT'S A COMMERCIAL YOU DIP WADS! I LUV Southwest!
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@ Anonymous What kind of security are you worried about? Those are ramp and baggage handlers not police or TSA. Get a grip! Really! @ Pride in the sky Seriously! Take a vacation! Take you bags too! LOL! There free on Southwest!
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Marilyn Wann- You do need to realize that if you are a "larger person" then you need to buy 2 seats, because for the "less larger person" with a larger person practically sitting on their lap, can make the flight that could be up to 5 hours long very uncomfortable. SouthWEST has to accomodate to the skinny too, and if the skinny is uncomfortable in the seat they have paid for then southWEST has to give them a voucher. FOR SOMETHING THE AIRLINE DIDN"T DO WRONG. now can you explain to me why its wrong for the person to of been thrown off the plane????????
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"Pride in the sky -" you need to realize that this is what people need now a days, comedy, people are way to serious and seriousness is taken to serious. I beleive in being serious, but in life we need funny moment too, and if for one second you didn't giggle in this video then WOW.
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The ad is fine with me! I LOVE being around people who don't take themselves TOO seriously!!! Yeah, take the important stuff (like checking the oil in the engines, and making sure that we have enough fuel, you know, the basics...) but man, I think that it's great that you can have FUN at work!!! I WILL check Southwest FIRST every time that I fly! That's a promise!!! To the other airlines (on the REMOTE chance that I will actually ever consider you): If you have to charge an extra couple of bucks for the ticket, that's fine, just don't nickel & dime me for baggage, blankets, headphones, etc. when I get on the plane!
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Funny! Glad they got the employees involved in the making of the video!!! Nice job, guys!!
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Great ad. Love your employees.
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Why is it so hard to talk with a customer representative? I have tried contacting since February 22, 2010 by phone-emails-and by letter, and a letter to to the CEO & President without getting anyone to contacting me as requested. Does Southwest have this many complaints that they hide from their customers when Southwest has not satisfied the travel in a quality manner. Still tring every way I can to show I'm wanting to be contacted by a service representative about the concern that I mailed to them.
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I love the play on the Braveheart movie. It's terrific, and very funny!
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Having been a former flight attendant,,I thought this commercial was great.....Great Idea to who ever came up with it,,,,,,,
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"pride in the sky" I have but one line for you. "LIGHTEN UP FRANCES!" "anonymous" - This ad has nothing to do with security. Refer to above sentence. "Marilyn" - It's not "SouthWorst" - it's SOUTHWEST. The only one that should have "Worst" behind it is "NORTHWorst". If you have ever flown on them you would understand why I said that. Back to your point - THANK GOD that Southwest has a policy of having "fat" (YOUR word) people buy two tickets! There is nothing worse then having to swap sweat with someone you don't know for 3 hours trapped in a seat - when YOU PAID FOR YOUR SPACE and the other "fat" person is encroaching on it. Get stuck in the middle seat between two of those people and you are MISERABLE. Either you don't fly very much - or you are one of "those people" - or you just thought it would be cool to jump on "Silent Bobs Bandwagon". Any way you look at it - YOU ARE WRONG! And YES - THE AD ROCKS!
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@David... if you tried by phone, why did you not talk to someone?
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Ha! Ha! LOL ! You've got to LUV those BELLIES! Hysterical! Took a few years to get back in the 'fun" business. You have definitely arrived!
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Love that you are showing an AT 717 but when you pan out onto the Rampies from inside the AC you show engine nacelles out on the wing.
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This commercial just cements the type of people that fly SWA. Every time I've flown on them this ad would be appropriate along with a "No Shirt, No Shoes, No Service" sign. Southwest has degraded the domestic airline market so much that their passengers might as well be livestock. Seemingly, SWA encourages rolling out of bed to travel in pajamas and camp out in line like you are waiting for concert tickets. Apparently, SWA thinks that it's okay to allow their employees to expose their rather large torsos to other airline's passengers. Way to keep it classy Southwest.
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You guys are normally spot on with your commericals, but you JUST missed it with this one. The message is that, as opposed to other airlines who are charging passengers for their bags, Southwest won't. Great, good for you. But your ad misses on the tag line. It says, "Grab your bag. It's on." We know "it's on" -- it has to be! Afterall, you've got to put my bag on the plane, right? But your whole point is that there will be no charge to do it. Hence, the line should be "Grab your bag. It's on us." With that tag line, you're saying something about the price - - it's on us -- free of charge! What self-respecting ad firm would miss this one??
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Great commercial . . . loved the concept . . . but couldn't you have thrown in a couple of cute baggage handlers with washboard abs and hairy pecs for the rest of us? Bret Austin
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Sean... It is wrong for a major corporation and an entire industry to discriminate against an entire category of people. Airlines have chosen to make their chairs too small for a large percentage of the people who are their potential customers. This is both discriminatory and bad for business. I want thinner people to enjoy the full comfort of their very own chair, Sean. I want the same thing for fatter people who fly on any airline. The fact that SouthWORST has proudly advertised its discriminatory policies means this corporation sees prejudice and discrimination as a business model. As Kevin Smith said, SouthWORST is an airline for thin people. If you happen to weigh 200 pounds or more, for your own comfort, you should avoid flying SouthWORST. However, I would amend that just a bit. SouthWORST is the airline for thin people who enjoy being prejudiced against an entire demographic group of human beings. I hope you feel totally comfortable in your chair and with your beliefs. I wouldn't be!
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very unprofessional...we see they are still drinking the kool aid
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Marilyn - LIGHTEN UP! Sounds like you drink too much of Kevin Smiths KOOL AID. GEEEZZZ... Get a life. Go find something else to complain about. If you want to weigh 300 lbs and fly - then go fly first class on one of the other airlines. And keep your mouth shut about something you know nothing about other then what some fat so-called celebrity says happened. The others of you that find fault with the commercial need to go get some happy pills or something. Good Lord. Can you NOT have FUN in your life??? Can you NOT have FUN at work? You are a sorry lot if you can't....