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Ready for another JAWSome Summer? Shark Week is Back!


Southwest LUVers: sit back, relax, and sink your teeth into this! Southwest and Discovery are back to give you another excusive, one-of-a-kind experience in celebration of SHARK WEEK!

  Discovery Channel releases a week of episodes for its shark-loving fans to commemorate the start of each summer, and this year's SHARK WEEK begins July 5. Fly on one of our many WiFi-equipped aircraft to catch a glimpse of some of our favorite SHARK WEEK specials via our free live TV on the entertainment portal throughout June. But wait, it gets better! Catch the never-before-seen SHARK WEEK special Ninja Sharks ahead of its television premiere! We’re honored to bring new episodes of SHARK WEEK straight from the Discovery Channel to you onboard your flight! This summer, watch SHARK WEEK take Cuba; scarf up sequels to previous jaw-dropping episodes; and explore the newest technology used to capture all of the shark action.  

We’re not FIN-ished yet!

Engage in the adventure and enter the Dare to Dive Sweepstakes for a once-in-a-lifetime chance to win a trip to Aruba, including airfare in the form of (3) $1,000 Southwest® giftcards, a three-night hotel stay at the Hyatt Regency Aruba Resort and Casino, and a snorkeling excursion at The Tranquilo Aruba! For full details, please see terms and conditions below.  Enter for a chance to win at SW_SOUTHWEST_SWEEPS_450x450_FIN


“Dare to Dive” Sweepstakes




 Eligibility: The Sweepstakes is open to legal residents of the 48 contiguous United States and the District of Columbia, excluding Florida, New York, and Rhode Island who are 21 years of age or older as of the date of sweepstakes entry. Employees of Southwest Airlines, Co. ("Sponsor"), Discovery Communications LLC, and each of their respective parent companies, divisions, subsidiaries and all coordinating agencies for the Dare to Dive Sweepstakes” (the “Sweepstakes”), and the immediate families of each, and persons living in the same household of such employees are not eligible. Sweepstakes is governed by Texas law and is subject to all federal, state and local laws. Void in Puerto Rico, outside the US and where prohibited or restricted. By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of the judges and Sponsor, which shall be final and binding in all respects. Sweepstakes Period: The Sweepstakes entry period begins at 8:00 A.M. CT on June 1, 2015 and ends at 11:59 P.M. C.T. on July 12, 2015 (the "Sweepstakes Period"). How To Enter: During the Sweepstakes Period, go to to register for the Sweepstakes. At the sweepstakes website, you will be asked to provide certain registration information to register for the Sweepstakes drawing. Limit one (1) entry per day per person, immediate family, household, dwelling, street address, email address or account, phone line or account, DSL line or account, or cable line or account.  If it is discovered that an entrant has attempted to enter with multiple e-mail addresses or under multiple identities, or uses any other method or device to enter multiple times per day during the Sweepstakes Period, such entrant will be disqualified. In the event of a dispute, online entries will be deemed to have been submitted by the Authorized Account Holder of the email address submitted at the time of entry. "Authorized Account Holder" means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address, and entrant may be requested to provide Sponsor with proof that he or she is the Authorized Account Holder. Proof of submitting an entry will not be deemed to be proof of receipt by Sponsor. Multiple entrants are not permitted to share the same e-mail address. Any use of robotic, automatic, programmed or like entry methods will void all entries affected by such methods and be deemed tampering. Any attempt by an entrant to obtain more than one (1) entry, by using multiple/different e-mail addresses or any other methods will void that entrant’s entries and that entrant may be disqualified. Sponsor assumes no responsibility for undeliverable e-mails resulting from any form of active or passive e-mail filtering by an entrant’s Internet service provider and/or email client or for insufficient space in entrant’s e-mail account to receive e-mail.  Sponsor’s computer is the official time keeping device for the Sweepstakes. Prizes/Approximate Retail Value: The Grand Prize consists of three (3) $1000 Southwest® gift cards, a $2,500 Hyatt gift card for a 3-night hotel stay Hyatt Regency Aruba Resort & Casino in Palm Beach, Aruba; and a $620 gift card  to The Tranquilo Aruba where they will enjoy a 4-hour private sailing & snorkel tour. The Approximate Prize Value (“APV”) of the Grand Prize is $6,120.  The Grand Prize must be accepted as awarded.  Currently, Southwest offers daily nonstop flights to Aruba from Baltimore Washington International Airport with limited connecting service.  Travel to Aruba will be booked by Southwest Airlines Marketing Department.  More than one reservation per person may be required to travel to Aruba.  Valid government i.d. is required to travel.  Travel on Southwest Airlines is subject to Southwest Airlines terms and conditions; certain restrictions may apply; travel booked will be on Southwest-operated, scheduled service only. If the winner does not live in a city served by Southwest Airlines, he/she is responsible for transportation to the nearest airport served by Southwest Airlines.   Terms for southwestgiftcard: A Southwest® gift card is only redeemable at, 1-800-I-FLY-SWA, or any Southwest Airlines ticket counter for air travel only.  A southwestgiftcard is not valid for the purchase of Vacation Packages, Cargo, Hotels, Rental Cars, Group Tickets, additional Southwest® gift card, EarlyBird Check-In, International Baggage Fees, or Inflight purchases.  Only four total forms of payment, including Southwest® gift card, may be combined per purchase.  A gift card is nonrefundable and not redeemable for cash or credit except where required by federal or applicable state law.  A gift card is not replaceable if lost, stolen, or destroyed.  Protect the card like cash.  For balance check, call  1-866-393-2081.  For any additional questions, call 214-932-0333.  Activation or use of a Southwest® gift card constitutes acceptance of all terms and conditions listed at   Hyatt Regency Aruba Resort & Casino Gift Certificate:  Expires September 1, 2016 and its use is subject to room availability.   The Tranquilo Aruba Gift Certificate:  Reservations should be booked 2-3 weeks before arrival to Aruba. Certificate expires January 31, 2016   No substitutions are allowed. Odds of winning a Grand Prize depend on the number of eligible sweepstakes entries received during the Sweepstakes Period. No substitution, cash equivalent, or transfer of a prize will be permitted by winner.  However, Sponsor reserves the right to substitute a prize (or an element of the prize) with an alternate prize (or prize element) of equal or greater retail value as determined in the sole discretion of Sponsor. Any entrant who is notified that he/she has won a Sweepstakes Prize is deemed to be a potential winner until such time as Sponsor determines that the entrant is eligible to win in accordance with these Official Rules. Limit one (1) prize per person or household over the course of the Sweepstakes Period.  Winner is responsible for any travel related expenses not described above in the Grand Prize. Sweepstakes Drawing: On or about July 16, 2015, a random drawing will be conducted by the Sponsor, whose decisions are final, to award the Grand Prize from among all eligible sweepstakes entries received during the Sweepstakes Period.  Entrants need not be present to win.  Prize will be awarded only after eligibility has been determined.  This shall include, but not be limited to, entrants satisfying all of the elements of the registration eligibility criteria after a review of documentation and determination of Sponsor in its sole discretion, such determination which shall be deemed final.  In addition, entrants shall have fulfilled all of the conditions and accurately completed the documentation required herein.  Potential winner will be notified by telephone or email, and will be required to complete and sign an Affidavit of Eligibility and Liability Release and, where legal, a Publicity Release, which must be returned within seven (7) days after receipt or prize will be forfeited and awarded to an alternate winner. If prize notification is returned undeliverable or unclaimed, the prize will be awarded to an alternate winner.  Any unclaimed or undeliverable prize will be forfeited and awarded to an alternate winner. Participation in this Sweepstakes and acceptance of a prize constitutes permission (except where prohibited) to use winner's name, hometown and likeness for purposes of advertising, promotion and publicity in any media without additional compensation.  Allow 2-3 weeks for prize delivery. Conditions of Participation & Certain Restrictions: The entrant is solely responsible for registering for the Sweepstakes drawing during the Sweepstakes Period, as well as replying to a prize notification email within five (5) days and properly claiming a prize within seven days of prize notification if selected as a potential winner. Prize may not be transferred or assigned. Noncompliance may result in disqualification. Once a prize has been delivered to a winner’s residence via delivery-confirmed mail or courier, the prize is considered “awarded.” Taxes on all prizes, if any, are the sole responsibility of the winner. Acceptance of a prize constitutes permission to the Sponsor to use winner's name and/or likeness for purposes of advertising and promotion without additional compensation, unless prohibited by law. By entering, entrants acknowledge compliance with these Official Rules, including all eligibility requirements. By participating, entrants agree to release Southwest Airlines, Co., Discovery Communications LLC, all prize providers and each of their respective parents, affiliates, subsidiaries, divisions, wholesalers, retailers or distributors or advertising and promotion agencies and each of their respective officers, directors, employees, agents or representatives (collectively, “Released Parties”) from and against any and all claims, demands, losses and liabilities of any nature whatsoever, which entrant may now or hereafter be entitled to assert, including but not limited to, any death, injury, loss of enjoyment, damage to computer equipment, or other harm or loss of any nature whatsoever caused or contributed to by participation in the Sweepstakes, any prize awarded in the Sweepstakes and/or in connection with the awarding, receipt and use or misuse of prize or participation in any travel or prize-related activities, and/or claims based on publicity rights, defamation or invasion of privacy.  All entries become the property of Sponsor and will not be acknowledged or returned. Released Parties are not responsible for misdirected, late, lost, delayed, inaccurate, damaged, garbled, incomplete, undelivered or stolen entries, delayed or misdirected entries for whatever reason, for lost, interrupted or unavailable network, cable, satellite, Internet Service Provider (ISP) or other connections, or for errors, omissions, interruptions, deletions, defects or delayed transmissions or in operations or transmission of information, in each case whether arising by the way of technical or other failures or malfunctions of computer hardware, software, communications devices, or transmission lines, or data corruption, theft, destruction, unauthorized access to or alteration of entry materials, loss or otherwise and any mechanical, electronic, network, computer, printing, typographical, human or other error relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of prizes or in any Sweepstakes-related materials. Sponsor reserves the right to cancel or modify the Sweepstakes if fraud, technical failures or any other factor beyond its reasonable control impairs the integrity of the Sweepstakes, as determined by Sponsor at its sole discretion.  In such event, Sponsor reserves the right to award the prize at random from among the eligible entries received up to the time of the impairment.  Sponsor reserves the right, in its sole discretion, to disqualify any individual they find to be tampering with the entry process or the operation of this Sweepstakes or to be acting in violation of these Official Sweepstakes Rules or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Winner is solely responsible for any and all expenses relative to the participation in the Sweepstakes (including acceptance of a prize) not specified herein. Construction and Disputes:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Texas, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Texas.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision.  In the event that any such provision is determined to be invalid or otherwise unenforceable, these Official Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.   the EXCLUSIVE JURISDICTION for any dispute shall be in THE FEDERAL OR STATE COURTS LOCATED IN DALLAS COUNTY, TEXAS. Privacy:  All information submitted by entrants in the Sweepstakes will be treated according to Sponsor’s Privacy Policy, available at, and Discovery Communications, LLC’s Privacy Policy, available at By entering, you specifically acknowledge and agree that Sponsor and Discovery Communications, LLC may utilize information obtained from entrant in order to contact entrant and/or to offer their products or services or for other promotional purposes, including online announcements, and as otherwise permitted in their respective privacy policies. List of Prize Winner: The name of the prize winner will be available after the termination of the Sweepstakes. To receive a winner’s list, mail a self-addressed envelope accompanied with a signed, hand-printed request to the Sponsor at the address below labeled "Dare to Dive". All requests must be received by August 31, 2015. Sponsor: Southwest Airlines, Co. P.O. Box 36611 - 1CR Dallas, Texas 75235-1611.