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Renew Hope: Human Trafficking Awareness Month


January is Human Trafficking Awareness Month and one of the many ways we support survivors of Human Trafficking is through our partnerships. Southwest Airlines is honored to partner with Jacksonville, Florida-based nonprofit Rethreaded—one of our Repurpose with Purpose (RwP) partners. Rethreaded gives career opportunities to women who have experienced exploitation and trauma coming out of human trafficking.


The women begin with a three-month development program that includes on-the-job training as well as mental health counseling, crisis management, and case management. They are then fully integrated into the business through one of five departments and are pivotal in all aspects of the organization. For example, with the upcycled Southwest leather from seat covers, the women work on product development and design, marketing the accessories, and tracking the sales in finance.


In addition to being a RwP partner, Rethreaded is a fantastic resource for Southwest on Human Trafficking. Throughout January, we encourage you to take a moment and check out the fantastic resources available through Rethreaded by visiting include:

  • Facts about Human Trafficking
  • Myths of Human Trafficking
  • Groups of Individuals Who Are Most Vulnerable to Human Trafficking
  • Signs of Someone Who is Experiencing Human Trafficking


The most important thing you can do to help survivors of human trafficking is to listen to them. Listen to their stories, their hardships, and their needs. Other ways you can help are researching, volunteering, and supporting anti-trafficking efforts. If you are in the United States and believe someone may be a victim of human trafficking, call the 24-hour National Human Trafficking Hotline at 1-888-373-7888 or report an emergency to law enforcement by calling 911. Trafficking victims, whether or not U.S. citizens, are eligible for services and immigration assistance.


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