Skip to main content

Southwest Airlines Community

Repurpose with Purpose: Southwest Airlines Helps Celebrate Reyes Magos in Mexico


Repurpose with Purpose is one of many ways Southwest gives back to communities all over. Through this initiative, we upcycle, downcycle, and recycle thousands of pounds of discarded material into useful products with the help of Partner organizations. Earlier this year, we had a unique opportunity to partner with Nuestros Pequeños Hermanos for Reyes Magos or Three Kings’ Day.


Nuestros Pequeños Hermanos is a Mexican orphanage located in Miacatlán, Morelos. In Mexico, Reyes Magos is a traditional Mexican holiday that is celebrated by giving gifts to children. Southwest was thrilled to participate in Reyes Magos at Nuestros Pequeños Hermanos.




More than 600 children at the orphanage were surprised with a backpack and a pair of shoes made from upcycled Southwest leather seat covers. The backpacks and shoes were handmade by employees of Mexican fashion label Carla Fernández, a Repurpose with Purpose Partner. In 2017, Southwest partnered with Carla Fernández to create a line of clothing and upcycled fashion accessories using leather from Southwest airplane seat covers—we were excited to work together again on these gifts for Reyes Magos.  




To celebrate Reyes Magos, the children enjoyed a breakfast with tamales, rosca de reyes (a round sweet bread), and hot chocolate. Then the kids each received their gifts that included the new Southwest leather shoes and backpacks. After opening their gifts, the kids enjoyed playing with one another and modeling their new shoes as they celebrated Reyes Magos.


It was day full of joy and cheer. Southwest Airlines is honored that our Repurpose with Purpose initiative could play a part in the celebration of Reyes Magos at Nuestros Pequeños Hermanos this year.



1 Comment