Skip to main content

Southwest Airlines Community

Rockin' the Creative Services Design-Off

jjones
Explorer C


The Creative Services Department at Southwest Airlines was recently tasked with the opportunity to create a t-shirt design commemorating the opening of the Newark Station.  Southwest Employees know that t-shirts play a significant role when celebrating our Company’s spirited culture.  Naturally, our Team was very excited to take on the project.  But who would be the lucky Designer to have their design emblazoned on the timeless tee?

It was settled: time for a DESIGN-OFF!
 
The Creative Services Department knows how to handle competition, even when we are competing with each other.  When the stakes are high, and we all want to show our stuff on a high-profile product, we have a Design-Off to determine the winner.  The process begins when a Client submits a creative brief to our Team.

The information in the creative brief is crucial to figuring out the design puzzle, and many times we will have additional questions for the Client to ensure we are on the same page.  Creative Services will then brainstorm for no longer than one hour. Once we have decided on the basic theme/message/look of the communication piece, we go back to our respective drawing boards (computers and sketchpads) to execute our newly-developed concepts.  This next part is top-secret and magical, so it will be redacted.
 
*POOF!*

The designs are born and ready to be presented to the Client who decides the fate of each mock-up.  With that, the Design-Off concludes.
 
The five t-shirt designs below were submitted to the Culture Committee, and a winning design was chosen.  Can you guess the victor?  Hint: it totally ROCKS!

Newark Tee1
A.

Newark Tee 2
B.

Newark Tee 3
C.

Newark Tee 4
D.

Newark Tee 5
E.

Leave your guess in the comments section below!

52 Comments
julie_kilgore
Explorer C
love it!
JT_Tibbitts
Explorer C
A is the design - all the way!
Greg_Henderson
Explorer C
I personally like C. Clean and simple, yet eye catching
Sharon_Mills
Explorer C
I think "A" is the winner! Southwest Rocks Newark!!
Christopher_Oli
Explorer C
D.
davidinark
Explorer C
I like "B" personally. 🙂
Emily3
Explorer C
LUV C! It gets my vote!
mary_Campanella
Explorer C
B is my choice!
susan_clark
Explorer C
I like D , IM FROM NJ AND THAT SHOWS THE STATE ON THE SHIRT ...ITS THE BEST
Bernard_Poppert
Explorer C
I'm going to say "A" is the winner.
Margo_Lucas
Explorer C
E is my favorite!
Colleen
Explorer C
B....
Judy_Schlader
Explorer C
All the designs are very cool. I would pick design B.
Michael_Rizzi
Explorer C
D
Katie_Moore
Explorer C
I like A. How fun and good luck.
John_Pryor
Explorer C
Since Newark is a cool rocking and happing place I predict that “Southwest Rock Newark”.
Bob_Johndrow
Explorer C
It should be "A" for sure!
Patty_Koch
Explorer C
LOVE LOVE LOVE 'A'!!! Rockin' with The Boss! Personally, I am LOVING SW in all my travel cities!! Woo Hoo!
Marilyn_Summer
Explorer C
C> I luv the luv airline - I' am booked already for my vacation out of Newark in August
Nancy_L
Explorer C
Absolutely A.....classy...yet get's the exciting message out there.....!
Ed_Moane
Explorer C
I beleive ( A ) is the best choice , for you.
arlene_epting
Explorer C
I like D
Vicki_Swan
Explorer C
"A" is the sure winner, there is no doubt about the new available stop that SWA has.
Jason_Massman
Explorer C
D... and can I have one?
Catherine_Arlet
Explorer C
Betcha it's gonna be "A" - emphasis on NEWARK!
Staci_Roberts
Explorer C
"A" is it!
Nadine_Richmond
Explorer C
I believe that "D" would be the best choice....hands down
evelyn_cathey
Explorer C
A is thw answer.....It rocks!
Connie_Krenning
Explorer C
I really luv A.... it has style, it has class and just the type of designs SWA has gone with in the past!
Elizabeth_Busta
Explorer C
LUVin at the designs - I vote #C
Zach_Cooper
Explorer C
D for sure!
Caren_Schomberg
Explorer C
"A" Baby!!
Pamela_Jerzyk
Explorer C
"D" is the one I like the best.
Melanie_Scott
Explorer C
I love C for my choice.
Bronwyn_Hudson
Explorer C
I like "A"!.
Jan_Greenlee_Ha
Explorer C
I like "B" best, but since it is celebrating the opening of Newark and "D" has NJ on the shirt I have to go with D.
Susan_Mikels
Explorer C
A is the one!!! Can't wait to use Southwest out of Newark. Closer for me than Philly. Yeah!!!!
Emily_Jansen
Explorer C
---- D --- I love that one! It has really good branding and I love the map of N.J.!
Mark_Herman
Explorer C
A is Awesome, but D represents the entire state as well.
Pam_Buttrill
Explorer C
"B" is the one I think. Congrats!
LIZ_B
Explorer C
MY VOTE IS FOR "D"
Vanessa_Peace
Explorer C
B is my fav! but i love them all...go TEAM!
Joyce_Durham
Explorer C
I would think "A". It looks more like Southwest!!!!
Terence_Rose
Explorer C
B
Gwen_Brady
Explorer C
I like "A" the best on back view, can't read the front. None really excite me though.
Francine_Litz
Explorer C
D's the winner! love it!
Mary_Clary
Explorer C
D is rockin'!
B_Owens
Explorer C
Definitely " A" !!
Stephen_Michael
Explorer C
I like C. It FLOWs.
Nancy_Yliniemi
Explorer C
"C" IS THE BEST LOOKIN DESIGN !