Southwest Airlines launched a new advertising campaign today encouraging Customers to continue traveling despite the current economy. The timely campaign inspires consumers to move forward, get back out there, and keep flying to the important events and people in their lives with the tagline “Grab Your Bag. It’s On.”
“The People of Southwest Airlines know good value and great service are vital to our Customers,” said Southwest’s Vice President of Marketing, Sales, and Distribution Kevin Krone. “Life must go on even in this tough economic environment, and our campaign invites Customers to enjoy travel this summer.”
Southwest Airlines Chairman, President, and CEO Gary Kelly, along with Southwest Employees and Customers, are featured in the commercials. The campaign also includes print, radio, online, and in-airport components which are scheduled to run through August 2009.
