SOUTHWEST AIRLINES LAUNCHES NEW ADVERTISING CAMPAIGN

[lreynolds]

Southwest Airlines launched a new advertising campaign today encouraging Customers to continue traveling despite the current economy. The timely campaign inspires consumers to move forward, get back out there, and keep flying to the important events and people in their lives with the tagline “Grab Your Bag. It’s On.”

“The People of Southwest Airlines know good value and great service are vital to our Customers,” said Southwest’s Vice President of Marketing, Sales, and Distribution Kevin Krone. “Life must go on even in this tough economic environment, and our campaign invites Customers to enjoy travel this summer.”

Southwest Airlines Chairman, President, and CEO Gary Kelly, along with Southwest Employees and Customers, are featured in the commercials. The campaign also includes print, radio, online, and in-airport components which are scheduled to run through August 2009.

[Anonymous4172]

Funny that Southwest is launching a campaign for people to get out and travel but they don't seem to make their flights all that economical. I am flying to MCI in July and the tickets have gone up $30 since last week. I don't get this AT ALL...

[Joe18]

I absolutely love this new campaign. Saw the new adds in the Love Field terminal when I arrived back from Chicago this weekend. When I read it, I smiled, tossed my bag on my shoulder a little higher and said, "It's on"!

[SWAFlyer1]

Anonymous, if fares are $30 higher than they were last week, it's not because Southwest is raising the fares; its because you sat on the decision to make a purchase and other folks snatched-up the fares at the lower price. Now, the lowest available fare is $30 higher than last week. You should have bought then too and you wouldn't be bitter you missed-out. Sorry. It's on! BTW, LUV the new campaign.