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SWA ANNOUNCES NEW VICE PRESIDENT REVENUE MANAGEMENT & PRICING

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DALLAS — August 6, 2008—Southwest Airlines is pleased to announce Kay Weatherford as Vice President Revenue Management & Pricing.  In her new position, Weatherford will be responsible for ensuring that every Southwest flight departs with the right amount of revenue onboard while maintaining the low fares that keep Southwest Airlines Customers coming back. Weatherford steps into her new role this week.

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For a photo, visit:  http://gallery.swamedia.com/photos/value=open/type=jpg 

“Throughout Kay’s 15-year tenure at Southwest Airlines, she has proven what a great fit she is for this important role,” said Dave Ridley, Senior Vice President Marketing and Revenue Management & Pricing.  “Her outstanding Leadership skills, keen analytical mind, tireless work ethic, and love of LUV make her the ideal person to lead our revenue management and pricing functions.”

Weatherford joined Southwest Airlines in 1993 as an analyst in the Tax Department.  After being promoted to Senior Tax Analyst in 1994, she moved to the Revenue and Traffic Analysis side of Finance in 1995.  She was promoted to Manager of Revenue and Traffic Analysis in 1998; Director in 2003; and Senior Director in 2007, adding a Network and Strategic Analysis group to her Team at that time.

“I am proud to serve a group of Employees as great as those at Southwest Airlines,” Weatherford said.  “I’m looking forward to the opportunities and challenges that lie ahead.”  

Weatherford attended the University of Wisconsin and finished her Bachelor of Arts in accounting at the University of Texas at Arlington.  Weatherford’s identical twin sister, Kim Guehlstorf, also works at Southwest as Director of Attendance and Leave in Finance.

Southwest Airlines (NYSE: LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,400 flights a day and has 34,000+ Employees systemwide.

www.southwest.com

 

2 Comments
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Are there any plans in place to enter the Minneapolis market? Northwest AL has gotten really shabby, and I doubt the NWA-Delta merger will do anything to help. in fact it will likely make things worse for customers in the short run. An entry opportunity for Southwest?? Scot in MN
Employee
Employee
Hey, Scott in MN! Aside from making one snarky comment about the DL/NW merger--do they really think that two bricks float better than one????--I can't get specific about our future expansion plans, in Minneapolis or anywhere else. However, I can honestly tell you that Southwest constantly watches the competitive landscape for factors like air traffic generation, prevailing fare levels, facility availability, and general service levels in pretty much every airport in the nation, both those that we currently serve as well as those that we don't. As our competitors merge, shrink, and then subsequently pillage the travelling public, we are "burnin' the midnight oil" to make certain we don't miss any competitive opportunities. So stay tuned--you just never know what we might do! Bill/Schedule Planning